The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video apps in the world since 2018.

Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.

Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping to drive clicks.

Tubi this month announced that entered a deal with Enseo, launching its library on Enseo’s in-room entertainment platform accessible in over 30,000 hotel rooms, on over 20 hotel and resort brands. Tubi is a free ad-supported video on demand (AVOD) service.

RhythmOne last month introduced self-serve support for Preferred Deals. According to RhythmOne, Preferred Deals enable publishers to offer a specific buyer the option to bid on inventory on a first right of refusal basis.

Pixalate this week released the 2019 App-ads.txt and Ads.txt Trends Report. According to the report, last year, the implementation of App-ads.txt grew 5,550% last year, after DSPs like DV360 and Centrostarted to enforce App-ads.txt.

Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want.

The Coalition for Better Ads last week announced new standards for short-from videos, in desktop, mobile web and in-app environments. The Standard for short-form video does not apply to other environments like feeds or OTT.