Video - PPC Land (Page 171)

Video - Oct 17, 2021 Google reaches 50 million Music and Premium subscribers

Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.

by Luis Rijo

Display - Oct 17, 2021 AppLovin buys MoPub for $1.05 Billion in cash

AppLovin this month bought MoPub for $1.05 billion in cash.

by Luis Rijo

Video - Sep 15, 2021 Google stops using WEBM and 3GPP video transcodes

Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.

by Luis Rijo

Retail - Aug 30, 2021 TikTok launches shopping tabs and product discovery for Shopify merchants

TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.

by Luis Rijo

Video - Aug 23, 2021 Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads

Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.

by Luis Rijo

Display - Aug 11, 2021 Google Ad Manager not delivering some campaigns in Brazil as expected

Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.

by Luis Rijo

Video - Aug 11, 2021 Integral Ad Science buys Publica

Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.

by Luis Rijo

Display - Jul 31, 2021 Teads postpones IPO

Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.

by Luis Rijo