Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

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Data - Nov 22, 2020 LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads

LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.

Video - Nov 16, 2020 Amazon DSP introduces a beta for Fire TV ads

Fire TV ads are sponsored tiles that appear on the Fire TV home screen.

Video - Nov 23, 2020 HBO to move out of Amazon Channels to gain a direct relationship with users

A direct relationship to users potentially means exclusive inventory and data for Xandr.

by Luis Rijo

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Video - Nov 23, 2020 HBO to move out of Amazon Channels to gain a direct relationship with users

A direct relationship to users potentially means exclusive inventory and data for Xandr.

by Luis Rijo

Data - Nov 22, 2020 LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads

LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.

by Luis Rijo

Video - Nov 16, 2020 Amazon DSP introduces a beta for Fire TV ads

Fire TV ads are sponsored tiles that appear on the Fire TV home screen.

by Luis Rijo

Video - Oct 26, 2020 Amazon rolls out worldwide Prime Video signals in Audience Builder

Prime Video signals in Audience Builder helps advertisers to drive brand engagement from audiences streaming different movies or TV series.

by Luis Rijo

Video - Oct 13, 2020 Google extends similar audiences to reach connected TV devices

The seeding audience must contain 500 or more members, and third-party audiences, new mobile, installed apps, or any negatively targeted lists are not supported.

by Luis Rijo

Display - Oct 13, 2020 Google adds support for programmatic deals in Display & Video 360’s forecasting tool

DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.

by Luis Rijo

Video - Oct 13, 2020 Disney reorganizes its structure to focus on streaming

Disney is shifting its focus to the growing business: streaming.

by Luis Rijo

Video - Oct 13, 2020 Google adds YouTube Engagements in the attribution reports

Advertisers need to opt-in for the cross-network attribution beta in Google Ads.

by Luis Rijo