Telaria today unveiled TV Content Reporting, a product that enables premium publishers to better understand how advertisers value their most desired inventory. Telaria says TV Content reporting is a new-to-market product and provides buyers TV-like buying opportunities. “With the amount of data available today in digital advertising, the information transferred

Donovan McMurray, Chris Seeley, Beng Eu, engineers at Google, are hosting a Ad Manager API Workshop. These are the Google Ad Manager API experts that will spend a half-day talking about Ad Manager API and Google Data Studio. The Ad Manager API Workshop will take place in Google’s Chelsea

Tremor Video DSP has tripled its supply-side platform (SSP) integrations for premium desktop, in-app and over-the-top (OTT) channels since its acquisition by Taptica last year, the company announced this week. “The inventory landscape has become overly cluttered and Tremor Video DSP is uniquely positioned to identify the most advanced video

Six-second video ad format, the new Short-Form Video product is the first of its kind to offer a solution outside of YouTube and Facebook, opening up programmatic opportunities across Twitter, Snap, Spotify, and Global.

The majority of digital video ad views (57%) in the U.S. were delivered on the TV screen, in Q2 2018. In Europe, the share was 30%.

Meet the new Vertical video ads on Youtube.

Google announced today the introduction of video in Showcase Shopping ads. Showcase Shopping ads let advertisers upload multiple images to a single ad and promote the products through imagery, descriptions, products, and relevant promotions. The video format is now available to advertisers already running Showcase Shopping ads. Since launch, we’

Integral Ad Science (IAS) has expanded video capabilities with a new tag that builds upon IAS blocking technology for desktop and mobile web, the company announced last week. Video blocking solution gives IAS clients additional protection from ad fraud and risky content in video advertising, regardless of the ad server