Payam Shodjai, Director, Product Management, at Google Marketing Platform, says that buying Linear TV via the DSP enables advertisers to consolidate TV buying.

Google this week launched the Bumper Machine, a tool that generates six-second videos from longer video assets.

Sky this month announced an investment in You.i TV, a privately held company with a platform that enables TV and media companies to deliver content on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base.

Xandr this week created a curated marketplace with video publishers called Community. Xandr says this is the first step for a convergence of linear TV and digital. Xandr’s marketplace Community includes WarnerMedia, Vice, Hearst Magazine, Newsy, Philo, Tubi, and Xumo inventory.

The Trade Desk last week announced a partnership with Samba TV, that will power The Trade Desk’s Planner.

Google last month integrated Triton Digital (audio exchange), TripleLift (native exchange), and Open8 (a Japanese display exchange). This represents more inventory for advertisers using Google’s DSP.

The new app-ads.txt standard supports apps running on mobile, connected TVs and other devices.

OpenAP 2.0 goes live in this fall, FreeWheel announced. OpenAP 2.0 is a centralized premium video marketplace with workflow automation for national linear and long-form digital video. OpenAP was launched for the first time in 2017, as an advanced audience platform. According to FreeWheel, OpenAP was the TV