Magnite reports strong Q3 2024 results driven by CTV growth and Netflix partnership
Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.
Video News
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Prime Video launches AI-powered X-Ray recaps to enhance viewer experience
Amazon introduces generative AI feature X-Ray Recaps on Prime Video, helping viewers catch up on shows without risking spoilers.
Forrester's latest SSP analysis shows market evolution
Forrester's Q4 2024 report reveals significant changes in sell-side platforms, with focus on quality and channel expertise.
Google allows Personalized Ads for Social Casino Games starting December 2024
Google updates its Personalized Ads policy to permit personalization for social casino game App campaigns, effective December 4, 2024.
Google Ad Manager unveils curation tools to streamline agency operations
New curation features in Google Ad Manager help agencies optimize workflows and improve audience targeting across digital platforms.
Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings
MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.