YouTube Premium Lite adds background play and downloads for most non-music videos, narrowing the gap with full Premium. Shorts and music content stay excluded.

Germany's BVDW published a 12-page whitepaper in February 2026 on curation in programmatic advertising, setting role definitions, technical standards, and GDPR guidelines.

Disney and Formula 1 extend their multi-year "Fuel the Magic" deal for 2026, adding a WEBTOON series, Gentle Monster eyewear, Uniqlo apparel, and race-weekend fan activations.

YouTube is testing AI-powered Shorts remix tools that let creators transform a single frame or insert objects into any eligible Short - here's what it means for creators.

A side-by-side look at two SSPs reporting Q4 2025 results within 24 hours of each other exposes a striking paradox: the company talking most loudly about AI is the one losing ground on the scoreboard.

WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic.

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over.