Display DoubleVerify study reveals advertisers face mounting brand suitability concerns DoubleVerify surveyed 22,000 consumers and 1,970 marketers across 21 countries, finding 65% of advertisers express brand suitability concerns in walled gardens.
Video Magnite launches Live Scheduler to streamline live event advertising Magnite introduces Live Scheduler, an industry-first tool for media owners and advertisers to plan, activate, and measure ads around live streaming events starting November 18, 2025.
Video NFL drives broadcast television to highest share in nearly a year Streaming platforms Amazon Prime Video, Peacock, and Paramount+ see viewership gains on football game days, according to Nielsen's October data.
Video Google expands free access to AI video creation tools in Vids Google Vids now offers AI-generated voiceovers, transcript trimming, and image editing to Gmail users at no cost, previously limited to paid Workspace accounts.
Display Amazon DSP launches brand suitability settings in open beta Amazon DSP advertisers can now adjust brand suitability settings at advertiser and ad-group levels through API, expanding beyond Twitch to third-party inventory.
Video Amazon expands Prime Video Channel analytics to all eligible marketing partners Prime Video Channel Insights dataset exits beta, enabling channel partners to analyze audiences and activate campaigns across Amazon's advertising platforms.
Video Meta enables Dolby Vision HDR on Instagram with compressed metadata Instagram iOS becomes Meta's first app supporting Dolby Vision video playback through technical collaboration with FFmpeg developers and Dolby specifications.
Display Google launches four new Demand Gen features for holiday campaigns Google introduces brand suitability controls, A/B experiments, video enhancements, and AI image tools for Demand Gen campaigns in November 2025 update.
Video Google terminates over 18,500 channels in Q3 2025 influence operations Google's TAG removes 18,532 YouTube channels across July through September 2025, targeting coordinated influence operations from Russia, China, and seven other countries.
Video Major League Soccer moves to Apple TV for all subscribers in 2026 Apple TV subscribers will access every Major League Soccer match without additional fees starting in 2026 as the league transitions from standalone MLS Season Pass.
Video Paramount reports third quarter earnings with streaming growth targets Paramount increased efficiency target to $3 billion and forecasts $30 billion revenue for 2026 while expanding UFC partnership and restructuring operations.
Video YouTube TV restores Disney channels after 15-day blackout YouTube TV and Disney reached agreement on November 14, 2025, ending a 15-day blackout that cost Disney an estimated $64.5 million in lost revenue.
Video PubMatic beats Q3 2025 expectations with CTV growth, AI strategy PubMatic exceeded Q3 2025 revenue and profitability guidance with $68M revenue, 50%+ CTV growth, and emerging 80%+ gains as AI infrastructure powers platform.
Video YouTube addresses creator concerns on content moderation and appeals YouTube clarifies its content moderation practices and appeal processes following widespread creator questions about automated termination decisions in November 2025.
AI Amazon introduces AI targeting for DSP campaigns Amazon Ads Agent streamlines campaign targeting through natural language commands, eliminating manual audience selection across Amazon DSP platforms.
Display Amazon launches closed beta for AI agent advertising integration Amazon Ads debuts MCP Server enabling natural language interactions with advertising APIs through standardized protocol for AI agents and models.
Video YouTube clarifies ad policy for non-monetized Partner Program videos YouTube Partner Program members who disable monetization on videos will not see ads on that content, platform liaison confirms on November 12.
Video Viant Technology surpasses Q3 earnings estimates with CTV growth Programmatic advertising platform reports 46% of advertiser spend came from connected television in third quarter 2025.
Video Retail media and CTV converge as shopping shifts to streaming IAB Europe analysis examines data-driven targeting synergies between retail media networks and connected television advertising platforms across Europe.
Video Amazon enables zip code-level ad targeting for Prime Video Amazon's location-based interactive ads let advertisers customize national TV commercials with local pricing and details across thousands of zip codes.
Search Amazon launches interactive video format for Sponsored Products campaigns Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.
Data Amazon Marketing Cloud launches Prime Video viewership signals for advertisers Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.
Video YouTube creators challenge platform's claims of manual appeal reviews Creators report AI-automated responses to channel termination appeals within minutes, contradicting platform's statements about human review processes.
Display Amazon unifies DSP and sponsored ads in single Campaign Manager platform Amazon consolidates sponsored ads and DSP into one Campaign Manager hub on November 10, 2025, streamlining workflows through AI-powered features.
Display Amazon launches AI agent for automated campaign management Amazon introduces Ads Agent to streamline campaign creation, targeting, and optimization using natural language commands across DSP and Marketing Cloud platforms.
