Video Tubi integrates with DV360 Ad-supported platform empowers advertisers with advanced targeting capabilities through Google's marketing platform as viewer base expands.
Video Amazon launches new tv buying system for advertisers New tool aims to simplify streaming ad management across platforms.
Video RTL AdAlliance introduces AdManager for European video campaigns New self-service platform aims to simplify access to premium video inventory across multiple European markets.
Video European programmatic TV initiative summit set for March 26 in London Industry consortium to present proposals for advancing TV advertising technology across Europe.
Social Snapchat expands creator payment program with new monetization terms Snapchat announces updated monetization program for creators, with new eligibility requirements and revenue sharing model starting February.
Video Substack introduces mobile video publishing with monetization features Platform expands creator tools with direct video uploads from phones, supporting files up to 20GB and subscriber notifications.
Video The Trade Desk undergoes major strategic shift after first earnings miss in 8 years Advertising technology leader announces comprehensive reorganization and 15-point plan after Q4 shortfall, signaling transformation for 2025.
Video Spotify's video podcast revenue jumps 300% after Partner Program launch New monetization program drives significant growth in video podcast consumption and creator earnings since January launch.
AI Adobe expands video AI capabilities with new Firefly app Adobe launches a Firefly app for generating images, vectors and videos with professional tools for ideation and production.
Display Google releases detailed Performance Max FAQ Google addresses transparency concerns in Performance Max campaigns with new reporting features and campaign optimization guidance.
Video Apple TV app arrives on Android devices Apple's streaming service becomes available on Android mobile devices, offering access to original content and sports.
Video YouTube's major redesign Global video platform announces new brand colors to address technical issues and refresh visual identity.
Video M6 Group reports €1.3 billion revenue amid streaming transformation French broadcaster M6 Group maintains stable revenue while investing in new streaming platform M6+ and sports content.
Video YouTube and Paramount fail to reach deal, channels to go dark February 13 Contract dispute between tech and media giants leads to removal of CBS, MTV and other Paramount channels from YouTube services.
Video IAB Tech Lab clarifies video placement definitions for digital advertising Latest guidelines provide detailed explanations of video placement attributes to improve digital ad implementation.
Display TripleLift appoints tech veteran Dave Helmreich as chief executive officer Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.
Video Yahoo returns to Super Bowl advertising after 22-year hiatus Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.
Video Ad Creative ID Framework gains support from major ad registries IAB's unified ad tracking system sees adoption from key industry players across Europe and United States.
Search YouTube's search traffic accounts for less than 1% of total views New data reveals Google search results generate minimal YouTube views, challenging claims of preferential treatment.
Video Featured These 3 countries dominate Netflix speeds while US providers lag behind Latest streaming data reveals surprising gaps between global regions, with unexpected leaders topping worldwide rankings.
Video YouTube launches text-to-speech for Shorts on iOS Text-to-speech feature expands to iOS devices with four voice options for creators to add narration to Short-form videos.
Audio YouTube marks two decades with focus on TV growth and creator economy YouTube CEO outlines strategic plans as platform hits 20-year milestone, highlighting TV viewing and creator monetization.
Video Fubo Sports network expands to over-the-air stations across U.S. Sports streaming service adds traditional TV distribution, reaching 12 million households through over-the-air stations nationwide.
Data Campaign Manager 360 adds Netflix ads integration and TV measurement tools New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.
Video Amazon's advertising revenue surges 18% to reach $17.3 billion in Q4 2024 Analysis of Amazon's Q4 2024 advertising performance reveals significant growth and expansion into streaming video advertising services.
