Video Outbrain acquires Teads for $900 million to form digital advertising platform The combined company will reach 2.2 billion consumers monthly through premium digital environments across CTV and mobile.
Display Channel placement controls arrive for Google Demand Gen campaigns Advertisers gain granular channel selection across YouTube, Discover, Gmail, and Display Network starting March 2025.
Display New Zealand auto ad spend hits $124m as Nissan doubles investment Nielsen data shows shifting patterns in New Zealand's automotive advertising landscape, with Nissan emerging as a key player.
Video Comcast set to integrate MLS Season Pass into Xfinity platform New partnership between Comcast and Apple brings Major League Soccer content directly to Xfinity users starting February 2025.
Video Comcast launches ultra-low latency internet across major US cities New technology promises sub-eye blink latency for gaming and video calls, expanding to multiple locations in 2025.
Display Digital advertising is quietly reshaping the U.S. economy Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.
Video Sky New Zealand taps Magnite for streaming sports advertising Sky New Zealand launches programmatic advertising for Sky Sport Now streaming platform, marking shift in local sports media landscape
Video YouTube Shorts: Product lead discusses strategy and metrics YouTube's Shorts product lead reveals key metrics and technical insights about short-form video strategy and recommendations.
Video Disney leads December TV share as streaming platforms hit record heights Nielsen data shows Disney maintained top TV viewing share while streaming services reached new audience milestones in December 2024.
Video Google streamlines server-side ad insertion with network code update Full service DAI now allows network code parameter integration to enhance ad delivery control and settings management.
Social Pinterest expands programmatic access through Index Exchange and Criteo The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.
Video Google to end Maximum CPV for new video campaigns in April Technical changes to Google's video advertising system will require new campaigns to use Target CPV bidding starting Q2 2025.
Video Featured Fubo subscribers face $95 base plan as Disney takes control Streaming service announces significant price hike starting February, followed by major merger with Disney's Hulu division.
Video Study reveals optimal CTV and linear TV investment balance for 2025 New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.
Display LiveRamp powers first casino media network with Mohegan Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.
Video Netflix raises prices amid strong profits, low cancellation rates Analysis shows Netflix's fourth price increase since 2019 comes as viewing hours and profits surge, despite subscriber concerns.
Video TCL and PubMatic partner to enhance live sports advertising TCL and PubMatic collaborate to improve ad targeting and efficiency in live sports streaming.
Video Google tightens advertising rules to protect minors across its platforms Recent policy changes consolidate Google's advertising protections for children and teens, affecting advertisers starting January 2025.
Video Featured X unveils dedicated video tab to capture short-form creators New immersive video experience launches in the US, as platform seeks to attract creators and advertisers in short-form space.
Video Comcast unveils $70 sports package New streaming bundle brings together live sports, news and Peacock offering cord-cutters more choice in entertainment options.
Video Automotive advertisers gain deeper insights into TV ad performance Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior.
Video Nielsen ends legacy TV ratings After decades of panel-only TV ratings, Nielsen transitions to combined data approach, marking historic change in media measurement.
Social Instagram launches Edits app amid growing social media landscape changes Meta's new video editing app Edits targets content creators with AI features and analytics, set to launch March 13, 2025.
Video National Women's Soccer League announces expanded Prime Video coverage for 2025 NWSL reveals comprehensive 27-game broadcast schedule for 2025 season, including Challenge Cup and playoff quarterfinal match.
Video Deutsche Telekom and RTL expand streaming partnership until 2030 in Germany RTL+ Premium to be included in MagentaTV plans as streaming service hits 6 million subscribers and 649 million viewing hours.
