Video Comcast makes traditional TV inventory biddable through programmatic marketplace Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.
Display French users show willingness to pay for ad-free digital services CNIL survey reveals 25-48% of French users would pay €5.50-€9 monthly for ad-free services as consent-or-pay models reshape European digital advertising.
Video YouTube extends Communities to desktop, tests channel reinstatement pilot YouTube launches Communities on desktop computers, AI-powered Live Q&A stickers, and a pilot program allowing terminated creators to request new channels after one year.
Video Taboola and Paramount launch CTV performance tool for small businesses Taboola partners with Paramount to extend connected TV advertising impact across open web, introducing Performance Multiplier solution for small business marketers.
Video Netflix ad revenue reaches $11.5B in Q3 despite margin challenges Netflix reported $11.51B revenue for Q3 2025 with advertising business on track to double annually, though Brazilian tax dispute reduced operating margin to 28% from expected 31.5%.
Video YouTube unveils redesigned video player and engagement features Platform rolls out updated interface across mobile, web, and TV devices starting October 13 with improved navigation and custom animations.
Video Netflix and Spotify announce video podcast distribution partnership Netflix will host Spotify Studios and The Ringer video podcasts from early 2026, including The Bill Simmons Podcast and The Rewatchables across multiple content categories.
Video Apple secures exclusive Formula 1 broadcast rights in United States Apple announces five-year deal to stream all F1 races exclusively on Apple TV starting 2026, marking major expansion into live sports broadcasting.
Video YouTube unveils shopping ecosystem data with 5,000 products analyzed YouTube Culture & Trends team examines 5,000 top-purchased products from first half of 2025, revealing how creators drive transactions through communities.
Audio Audioboom reports record Q3 revenue with 18% growth from video expansion Podcast company achieves $20.4M revenue and $1.2M profit in Q3 2025 while ranking #1 in US video podcasts. Brand advertisers reach 10,058, up 22% year-on-year.
Video RTL Deutschland builds dedicated AI infrastructure for Smartclip platform RTL Technology develops standalone server cluster to support Sidekicks agentic AI platform without external cloud reliance, advancing automation across media workflows.
Video YouTube maintains 100,000 subscriber threshold for verification badges YouTube requires channels to reach 100,000 subscribers before applying for verification badges that distinguish official creators from similar names.
Video YouTube allows mid-stream switch from public to subscriber-only broadcasts Creators using the platform's Partner Program can now transition live streams to members-only content without ending the broadcast, addressing a frequent workflow limitation.
Video PubMatic and MNTN expand premium CTV access, delivering 10% publisher revenue lift PubMatic and MNTN partnership brings performance marketers to premium CTV inventory, generating 10% revenue uplift for publishers through 14% more unique demand.
Video YouTube clarifies Partner Program eligibility metrics for watch hours YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.
Video California mandates volume control for streaming service advertisements California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.
Video MTV closes music channels across UK and EU after December 31 MTV will shut down MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live on December 31, 2025, ending dedicated music programming across multiple markets.
Video YouTube launches pilot program for terminated creators YouTube begins testing a program allowing some terminated creators to request new channels after one year, excluding copyright and severe policy violations.
Video YouTube launches specialized activation partners program Four vetted companies join YouTube Activation Partners program offering campaign management expertise for advertisers seeking specialized platform support.
Display Google restricts election ads in Chile starting October 2025 Google announced on October 6, 2025, new restrictions for election ads in Chile, requiring compliance with local electoral laws and silence periods.
Video Samsung Ads and Publica extend CTV partnership Publica by IAS and Samsung Ads renewed their exclusive partnership on September 30, 2025, strengthening connected TV advertising infrastructure across global markets.
Video Gracenote report highlights contextual targeting gap in CTV advertising Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.
Video Microsoft to test free Xbox Cloud Gaming with ads Microsoft begins internal testing of ad-supported Xbox Cloud Gaming on October 3, 2025, featuring two-minute preroll ads and five-hour monthly limits.
Video Gamers owe Lina Khan an apology after Microsoft price hikes Microsoft's 50% Game Pass price increase vindicates FTC Chair Lina Khan's warnings, proving her right after courts rejected merger challenge in 2023.
Video European broadcasters face mounting streaming competition BCG survey shows streaming platforms reach 97% of European viewers, claiming 64% of viewing time as broadcasters struggle with eroding market share.
