Video IAB Tech Lab clarifies video placement definitions for digital advertising Latest guidelines provide detailed explanations of video placement attributes to improve digital ad implementation.
Display TripleLift appoints tech veteran Dave Helmreich as chief executive officer Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.
Video Yahoo returns to Super Bowl advertising after 22-year hiatus Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.
Video Ad Creative ID Framework gains support from major ad registries IAB's unified ad tracking system sees adoption from key industry players across Europe and United States.
Search YouTube's search traffic accounts for less than 1% of total views New data reveals Google search results generate minimal YouTube views, challenging claims of preferential treatment.
Video Featured These 3 countries dominate Netflix speeds while US providers lag behind Latest streaming data reveals surprising gaps between global regions, with unexpected leaders topping worldwide rankings.
Video YouTube launches text-to-speech for Shorts on iOS Text-to-speech feature expands to iOS devices with four voice options for creators to add narration to Short-form videos.
Audio YouTube marks two decades with focus on TV growth and creator economy YouTube CEO outlines strategic plans as platform hits 20-year milestone, highlighting TV viewing and creator monetization.
Video Fubo Sports network expands to over-the-air stations across U.S. Sports streaming service adds traditional TV distribution, reaching 12 million households through over-the-air stations nationwide.
Data Campaign Manager 360 adds Netflix ads integration and TV measurement tools New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.
Video Amazon's advertising revenue surges 18% to reach $17.3 billion in Q4 2024 Analysis of Amazon's Q4 2024 advertising performance reveals significant growth and expansion into streaming video advertising services.
Video Comcast advertising revenue rises on political spending despite core market decline Q4 advertising revenue increases 4.4% to $1.16 billion due to election spending, while core advertising faces challenges.
Display Global fraud prevention program saves advertisers $10.8 billion in digital ad fraud TAG's impact report reveals record-breaking savings for U.S. advertisers through industry-wide anti-fraud initiatives in 2023.
Video Nielsen expands audience measurement deal with Paramount across platforms Nielsen and Paramount sign multi-year partnership covering broadcast, cable and streaming measurement services.
Display Google extends dating ads certification deadline to April 9 Dating advertisers gain extra month for mandatory verification as Google revises timeline and clarifies aggregator requirements.
Video Outbrain acquires Teads for $900 million to form digital advertising platform The combined company will reach 2.2 billion consumers monthly through premium digital environments across CTV and mobile.
Display Channel placement controls arrive for Google Demand Gen campaigns Advertisers gain granular channel selection across YouTube, Discover, Gmail, and Display Network starting March 2025.
Display New Zealand auto ad spend hits $124m as Nissan doubles investment Nielsen data shows shifting patterns in New Zealand's automotive advertising landscape, with Nissan emerging as a key player.
Video Comcast set to integrate MLS Season Pass into Xfinity platform New partnership between Comcast and Apple brings Major League Soccer content directly to Xfinity users starting February 2025.
Video Comcast launches ultra-low latency internet across major US cities New technology promises sub-eye blink latency for gaming and video calls, expanding to multiple locations in 2025.
Display Digital advertising is quietly reshaping the U.S. economy Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.
Video Sky New Zealand taps Magnite for streaming sports advertising Sky New Zealand launches programmatic advertising for Sky Sport Now streaming platform, marking shift in local sports media landscape
Video YouTube Shorts: Product lead discusses strategy and metrics YouTube's Shorts product lead reveals key metrics and technical insights about short-form video strategy and recommendations.
Video Disney leads December TV share as streaming platforms hit record heights Nielsen data shows Disney maintained top TV viewing share while streaming services reached new audience milestones in December 2024.
Video Google streamlines server-side ad insertion with network code update Full service DAI now allows network code parameter integration to enhance ad delivery control and settings management.
