The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Telaria today announced two new hires: Adam Irlando joined as VP of Platform Partnerships and Peter Horn as VP of Agency and Brand Relations. Telaria, formerly Tremor Video, the new appointments will help further connect leading advertisers with premium video and CTV inventory on Telaria's platform. Irlando and
OpenX announced last week that is banning from its ad exchange a group of video ad formats, including the 300×250 — one of the most prolific video ad units, that rank among the worst offenders of providing bad ad environments for consumers and advertisers in the advertisement industry.
In a
Outbrain and Telaria today announced an exclusive partnership to bring Telaria’s video platform capabilities to Outbrain’s premium publisher network. The partnership is launching in the U.S. with plans to expand globally in the near future. Telaria was formerly known as Tremor Video.
According to Outbrain, the partnership
Outbrain and Telaria today announced an exclusive partnership to bring Telaria’s video platform capabilities to Outbrain’s premium publisher network. The partnership is launching in the U.S. with plans to expand globally in the near future. Telaria was formerly known as Tremor Video.
According to Outbrain, the partnership
Telaria today announced two new hires: Adam Irlando joined as VP of Platform Partnerships and Peter Horn as VP of Agency and Brand Relations. Telaria, formerly Tremor Video, the new appointments will help further connect leading advertisers with premium video and CTV inventory on Telaria's platform. Irlando and
OpenX announced last week that is banning from its ad exchange a group of video ad formats, including the 300×250 — one of the most prolific video ad units, that rank among the worst offenders of providing bad ad environments for consumers and advertisers in the advertisement industry.
In a
AdColony today announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns.
AdColony said today that "is the first in-app video marketplace to partner with Integral Ad Science (IAS), MOAT and DoubleVerify, providing a range of options that will
Since the launch of its video marketplace, in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230% compound annual growth rate (CAGR) of real-time bidding (RTB) video spend, said the company today. In OTT, growth has been similarly swift, with a 360%
JW Player today announced the integration of the Video Player Bidding from SpotX in their platform. SpotX will be JW Player exclusive partner for 12 months.
According to JW Player, Video Player Bidding was built for digital video to greatly reduce latency and improve monetization with just one click. The
SpotX and Smartclip are merging operations to create one offer for video ad serving and monetization during the course of 2018. According to the CEO of SpotX, "the new video ad serving and monetization company will operate under the SpotX brand around the globe. The Smartclip brand will continue
AppNexus today announced client success with Header Bidding Video, built on Prebid.js, the industry's most widely adopted open source header bidding technology. Premium publishers, including Ranker, FANDOM, and Diply, reported increased share of revenue through video header bidding, including eCPMs up to 100% higher than tag-based integrations;
