The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
On Wednesday, November 1, 1pm EDT, JW Player is organizing a webinar that will explain how to boost video ad ROI.
With video ad spend growing to $18.7 billion annually, publishers can drive ad revenue by expanding their audience and improving ad delivery. Choosing the right video technology partner
Google launched this month the YouTube Playbook for Creative Advertising, a "tool to help marketers create the most effective YouTube ads to reach their target audience—taught via a nuanced, case-study based approach."
Google says that "YouTube’s extensive capabilities and complexities are numerous." And the
SpotX released today a whitepaper where analyses the European market for Connected TV (OTT). The document inquired agencies and publishers in UK, France, Germany, Spain and Italy where the participants expect the market reached 825 million on revenues in 2020.
Participants of the study, "believe that the major commercial
SpotX released today a whitepaper where analyses the European market for Connected TV (OTT). The document inquired agencies and publishers in UK, France, Germany, Spain and Italy where the participants expect the market reached 825 million on revenues in 2020.
Participants of the study, "believe that the major commercial
On Wednesday, November 1, 1pm EDT, JW Player is organizing a webinar that will explain how to boost video ad ROI.
With video ad spend growing to $18.7 billion annually, publishers can drive ad revenue by expanding their audience and improving ad delivery. Choosing the right video technology partner
Google launched this month the YouTube Playbook for Creative Advertising, a "tool to help marketers create the most effective YouTube ads to reach their target audience—taught via a nuanced, case-study based approach."
Google says that "YouTube’s extensive capabilities and complexities are numerous." And the
According to Search Engine Land, Youtube just added restrictions to End Screens on videos. End screens is a Youtube feature that allows the Youtubers/Publishers to insert a screen "during the last 5-20 seconds of a video." The rule until now was that the video needed to "
Advertisers and agencies can now acquire Public Video Inventory (PV) from Ströer - with public video screens that can be played in the public space. Ströer, one of the biggest German Publishers, has linked its Public Video Infrastructure to Adform's Demand-Side Platform (DSP) and provided an automated interface
In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari.
Main Capital announced today the aquisition of a majority stake in the oftware company evania video. evania video provides a software-platform for publishers to monetize their inventory through video advertising, which includes a player, tracking and video content management technology. From its office in Berlin, Germany, evania offers its technology
According to LinkedIn, Zuzanna Gierlinska was hired by Spotify two months ago as Head of Programmatic Europe. Suzanna has experience in data and media companies like Oracle, Microsoft and Bluekai.
Zuzanna will work directly with Brian Adams, VP of Engineering at Spotify America and will report to Marco Bertozzi, Head
