Data Comscore and Nexstar partner on Cross-Platform Audience Measurement Under the terms of the agreement, Comscore will provide Nexstar with measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses.
Display Google Ads to suspend buying on apps using multicall tactics Google Ads this week announced it will suspend buying on apps that use multicall tactics to evade its detection systems. This change started yesterday.
Video Perion integrates Vidazoo video monetization platform with Amazon Publisher Services Perion today announced that it has integrated its Vidazoo video monetization platform with Amazon Publisher Services (APS).
Display StackAdapt and OpenX partner to power Political Advertising OpenX and StackAdapt this week announced a partnership to help political advertisers reach their target audiences programmatically across CTV, mobile, web, and display.
Video Disney+ available on Apple Vision Pro Disney+ and Apple Vision Pro have announced a partnership that will bring an unprecedented level of immersion and storytelling innovation to Disney+ subscribers.
Video Proximic by Comscore releases 2024 State of Programmatic Report The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.
Video Half of CTV users wish all TV Ads had an option to buy the advertised product A new study from LG Ad Solutions found that most CTV users are ready for a more integrated shopping experience on their TVs.
Data New Updates to Consent Mode from Google In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.
Video Apple previews new entertainment experiences launching with Apple Vision Pro Apple this month launched Apple Vision Pro, a mixed reality (MR) device. Apple Vision Pro is a new entertainment device that delivers an immersive and captivating experience.
Video Google Cast introduces New Features and Devices Google this week announced a number of new features and devices for its Cast platform, making it easier and more convenient than ever to stream media from Android devices to other screens.
Display Google Play expands support for Real-Money Games Google Play is expanding its support for real-money games (RMG) this year, including game types and operators not covered by an existing licensing framework. The company will begin supporting RMG apps in India, Mexico, and Brazil in June, with plans to expand to more countries in the future.
Video Discover Google's new approach to maximise Brand Awareness on YouTube In a recent test, campaigns that opted into all three inventory types—in-stream, in-feed, and Shorts ads—delivered an average of 54% more reach at 42% lower cost per mille (CPM) than campaigns that utilized in-stream ads only.
Video YouTube expands Shorts Editing Options with New Layout Feature YouTube last month announced the rollout of a new editing feature that allows users to modify the layout of their Shorts when converting long-form clips. This new tool expands the creative possibilities for Shorts creators and enhances the overall user experience.
Video Australian Lamb's "The Generation Gap" Ad Sparks Buzz Australian Lamb's latest ad, The Generation Gap, has taken the internet by storm, generating a whirlwind of reactions and sparking a conversation about generational divides.
Video Amazon aggressively restructures entertainment divisions, laying off hundreds Amazon this week announced layoffs across its Prime Video, MGM Studios, and Twitch units. The company is reportedly cutting hundreds of jobs, reflecting a strategic shift in focus and resource allocation.
Search Google enhances First Aid Information access on YouTube Search YouTube yesterday announced it is making it easier to find first aid information on the platform. Google has introduced "first aid information shelves" that will be pinned to the top of search results for a variety of acute health topics.
Video FreeWheel and MediaScience reveals How to Optimize Ad Pods for Optimal Viewer Experience FreeWheel yesterday released new findings from its Viewer Experience Lab initiative, providing valuable insights for publishers and advertisers on how to optimize ad pods to enhance the viewing experience and boost brand impact.
Video Tennis Australia taps Magnite for Programmatic Advertising Under the partnership, Tennis Australia will leverage Demand Manager, Magnite's header bidding wrapper services solution, to monetize its display and mobile inventory programmatically for the first time.
Video Echo is now streaming on Disney+ and Hulu Marvel Studios last month unveiled a thrilling trailer for its upcoming original series, 'Echo', which premiered yesterday, exclusively on Disney+ and Hulu.
Video Experience Doja Cat's Concert in VR: A Marketing Opportunity for Meta and Artist Meta has partnered with Doja Cat and The Diamond Bros to bring fans an immersive virtual reality (VR) concert experience, Doja Cat: The Scarlet Tour in VR.
Video Google updates Sensitive Events policy Under the updated policy, a "Sensitive Event" is defined as an unforeseen event or development that poses a significant risk to Google's ability to provide high-quality, relevant information and ground truth.
Video Google Expands Casting Capabilities to More Devices and Apps, including TikTok Google yesterday announced it is expanding its casting capabilities to more apps and devices. This includes bringing casting to TikTok, as well as adding Chromecast built-in to the 2024 LG TV series and LG Hospitality and Healthcare devices.
Video Amazon unveils Industry-First Matter Casting for Fire TV and Echo Show 15 Amazon this week announced Matter Casting, a new feature that enables seamless casting of content from supported streaming apps on iOS and Android devices to Fire TV and Echo Show 15 devices.
Video Panasonic and Amazon Partner to Bring Fire TV to New Smart TVs Panasonic and Amazon this week announced a global collaboration to bring Fire TV to new Panasonic smart TVs starting in 2024. This partnership will give customers around the world access to a Fire TV experience and Alexa integration, combined with Panasonic's best-in-class smart TVs.
Display Overwolf pays $201 million to in-game creators in 2023 Overwolf, a platform for in-game creators, last month announced that it has paid out a staggering $201 million to in-game creators in 2023. This represents a 25% increase from the previous year and underscores the growing importance of user-generated content (UGC) in the gaming industry.
