Video Experience Doja Cat's Concert in VR: A Marketing Opportunity for Meta and Artist Meta has partnered with Doja Cat and The Diamond Bros to bring fans an immersive virtual reality (VR) concert experience, Doja Cat: The Scarlet Tour in VR.
Video Google updates Sensitive Events policy Under the updated policy, a "Sensitive Event" is defined as an unforeseen event or development that poses a significant risk to Google's ability to provide high-quality, relevant information and ground truth.
Video Google Expands Casting Capabilities to More Devices and Apps, including TikTok Google yesterday announced it is expanding its casting capabilities to more apps and devices. This includes bringing casting to TikTok, as well as adding Chromecast built-in to the 2024 LG TV series and LG Hospitality and Healthcare devices.
Video Amazon unveils Industry-First Matter Casting for Fire TV and Echo Show 15 Amazon this week announced Matter Casting, a new feature that enables seamless casting of content from supported streaming apps on iOS and Android devices to Fire TV and Echo Show 15 devices.
Video Panasonic and Amazon Partner to Bring Fire TV to New Smart TVs Panasonic and Amazon this week announced a global collaboration to bring Fire TV to new Panasonic smart TVs starting in 2024. This partnership will give customers around the world access to a Fire TV experience and Alexa integration, combined with Panasonic's best-in-class smart TVs.
Display Overwolf pays $201 million to in-game creators in 2023 Overwolf, a platform for in-game creators, last month announced that it has paid out a staggering $201 million to in-game creators in 2023. This represents a 25% increase from the previous year and underscores the growing importance of user-generated content (UGC) in the gaming industry.
Video Prime Video Unveils New Content Slate for 2024 Amazon's Prime Video is gearing up for a thrilling year of entertainment in 2024, with a diverse lineup of new series, new seasons, and new movies set to captivate audiences worldwide.
Video ESPN and NCAA Reach Media Rights Agreement ESPN and the NCAA yesterday agreed to a new, eight-year media rights agreement worth $920 million. The deal is the most lucrative in the history of college sports.
Video VideoPoet AI: The future of video creation is here Unlike existing diffusion-based models, VideoPoet leverages the power of large language models (LLMs) to integrate multiple video generation capabilities within a single model, unlocking a new frontier in video creation.
Display Google expands Advertiser Verification options for Trade Names and DBAs This change, effective December 2023, allow businesses to verify their DBA names when the DBA and the legal name are both present on the verification documentation.
Display Google updates UK Financial Services Verification Policy As of February 2024, Google will implement changes to its UK Financial Services Verification (FSV) policy, the company announced yesterday. These changes are designed to provide greater security and transparency for advertisers who are using Google Ads to promote financial services products.
Video YouTube to prioritise election news and information from authoritative sources As the 2024 United States election approaches, Google this week announced is taking steps to ensure that its platforms are used responsibly and that voters have access to accurate information.
Video A new self-service way to buy Reservation Ads on YouTube Google Ads yesterday announced an update that simplifies purchasing reservation ads on YouTube. Now advertisers can plan, buy, and measure ad campaigns across auction and reservation placements, all within Google Ads framework.
Video Adverty (In-Play Ads) integrates PubMatic as preferred Private Marketplace partner PubMatic will serve as Adverty's preferred Private Marketplace (PMP) partner on a global scale. This will allow Adverty to tap into PubMatic's extensive network of advertisers and leverage PubMatic's sell-side targeting capabilities.
Search Unveiling Your Competitors' Google Ads Strategy In the dynamic world of marketing, understanding your competitors' strategies is crucial to staying ahead of the curve. While traditional market research methods still hold value, digital tools like the Google Ads Transparency Center have opened up new avenues for gaining competitive insights.
Video YouTube Shorts Ads YouTube Shorts Ads are video or image ads that appear between organic YouTube Shorts videos in the Shorts Feed. Ads on Shorts are immediately swipeable.
Video YouTube streamlines CTV Ads with Fewer Breaks and Shorts integration YouTube this week announced it will display fewer ad breaks in CTV and the launch Shorts ads for connected TVs (CTVs).
Display Google Ads ceases purchasing in-app ads through multicall requests in waterfalls Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.
Video Video view campaigns on YouTube Video views campaigns on YouTube are a way for marketing professionals to get more views for their video ads at a lower cost.
Display Apple Top Apps and Games of 2023 on the App Store Apple yesterday released the year-end charts for the App Store, showcasing the most popular apps and games of 2023.
Video Video Reach Campaigns (VRC) for Efficient Reach now reach YouTube in-feed and YouTube Shorts Google this month updated Video Reach Campaigns (VRC) for Efficient Reach to allow advertisers to reach viewers across three different inventory types: in-stream, in-feed, and Shorts. This update makes VRC for Efficient Reach more versatile for reaching a wide range of viewers.
Video Magnite opens its first office in India Magnite today announced the opening of its first office in India, in Mumbai. This expansion marks Magnite's commitment to supporting publishers and buyers in one of the fastest-growing digital advertising markets globally.
Video Netflix releases its first Viewing Report Netflix today released its first-ever comprehensive viewing report: What We Watched: A Netflix Engagement Report, which provides insights into what viewers are watching on the platform.
Display Similarweb and HypeAuditor releases 2024 Marketing Benchmark Report Similarweb and HypeAuditor today released the 2024 Marketing Benchmark Report, providing detailed insights into the performance of businesses across seven key industries.
Video YouTube Select YouTube Select is an advertising program that provides brands with access to the top 5% of most popular channels on YouTube. These channels are handpicked by YouTube teams based on their high engagement, viewership, and relevance to specific markets.
