Audio Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.
Video Google to introduce Nielsen's sales lift measurement for CTV ads in DV360 Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).
Video Jivox updates Dynamic Canvas Studio (DCS) Dynamic Canvas Studio (DCS) is a tool that enables advertisers to create thousands of personalized video ad variations.
Display TuneIn taps TripleLift for native and video TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.
Video Google makes available TV Reach Planner in 18 countries TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.
Display Taboola News grows over 270 percent year-over-year through OEM partnerships Taboola News is now reaching 500 million daily active users in over 80 countries
Search Google to restrict financial ads in the UK, starting in August Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.
Video LG Ads appoints Raghu Kodige as new CEO LG Ads (formerly Alphonso) today named Raghu Kodige as chief executive officer. In the beginning of the year, LG Electronics bought Alphonso for $80 million, a controlling stake of more than 50 percent.
Display Yelp launches Yelp Audiences with ads off-platform using search audiences Yelp Audiences enable advertisers to buy ads across the web using search audiences from Yelp.
Video Sharethrough introduces dynamic video captions in video ads All captions are human verified and there are no custom builds or approvals required.
Video Microsoft and Xandr renew contract on buy and sell side Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr.
Video Cordless TV to become predominant next year in the US Nearly half of American TV viewers are cordless.
Video YouTube Unlisted videos uploaded before 2017 to become Private Unlisted videos are often used for YouTube ads.
Display Google to allow cryptocurrency ads in the United States, starting on August 3 ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.
Video Magnite starts monetizing Rakuten TV inventory in Europe Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.
Video YouTube content creators outside the U.S. to start paying taxes in the U.S. Google this month asked YouTube content creators to submit their tax information in AdSense. Content creators may have to pay 30% in taxes over the revenue generated in the U.S.
Video discovery+ surpasses 11 million subscribers in one month discovery+ was launched last month in the US and Europe.
Video Magnite to acquire SpotX Magnite will pay RTL Group $560 million in cash and 14 million shares of Magnite stock.
Video Google Ads introduces Engaged-view Conversions as standard attribution for all video campaigns Engaged-view conversions are now the standard attribution for all video campaigns in Google Ads.
Data Google achieves 95% of the conversions per dollar spent using FLoC Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.
Video DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.
Data iSpot acquires Ace Metrix The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
Video Casted launches Video Podcasting B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.
Video LG to acquire more than 50 percent of Alphonso, to enter in the Connected TV ad market LG, the South Korean company, is investing nearly USD 80 million in TV data and measurement business to create an owned and operated first-screen, cross-device advertising platform.
