Display Microsoft to buy Xandr Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).
Video Criteo to buy the ad exchange BidSwitch Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.
Social TikTok launches apps in TVs TikTok this month launched apps on Amazon Fire TV, Google TV, and in other Android TV™ OS devices, LG Smart TVs, and Samsung Smart TVs.
Video Google renames YouTube Video discovery ads to In-feed video ads YouTube Video discovery ads are now called In-feed video ads.
Display Google release Customer Match for all advertisers with over $50,000 lifetime spend Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.
Video Google to hit 30 million subscribers on YouTube Premium in the US eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.
Video Google reaches 50 million Music and Premium subscribers Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.
Display AppLovin buys MoPub for $1.05 Billion in cash AppLovin this month bought MoPub for $1.05 billion in cash.
Video Google stops using WEBM and 3GPP video transcodes Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
Retail TikTok launches shopping tabs and product discovery for Shopify merchants TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.
Video Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
Display Google Ad Manager not delivering some campaigns in Brazil as expected Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
Video Integral Ad Science buys Publica Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.
Display Teads postpones IPO Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
Display Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.
Display Google launches Audience Explorer, an insights tool for first-party data Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.
Display Google to upgrade Active View metrics in CM and DV360 Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.
Audio Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.
Video Google to introduce Nielsen's sales lift measurement for CTV ads in DV360 Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).
Video Jivox updates Dynamic Canvas Studio (DCS) Dynamic Canvas Studio (DCS) is a tool that enables advertisers to create thousands of personalized video ad variations.
Display TuneIn taps TripleLift for native and video TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.
Video Google makes available TV Reach Planner in 18 countries TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.
Display Taboola News grows over 270 percent year-over-year through OEM partnerships Taboola News is now reaching 500 million daily active users in over 80 countries
Search Google to restrict financial ads in the UK, starting in August Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.
Video LG Ads appoints Raghu Kodige as new CEO LG Ads (formerly Alphonso) today named Raghu Kodige as chief executive officer. In the beginning of the year, LG Electronics bought Alphonso for $80 million, a controlling stake of more than 50 percent.
