Video SIMID is here to replace VPAID, now in public comment The IAB Technology Laboratory yesterday released SIMID (Secure Interactive Media Interface Definition) for public comment. According to IAB Tech Lab, SIMID is a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security.
Video FreeWheel pilots a unified video auction in partnership with A+E Networks FreeWheel this week announced a partnership with A+E Networks to pilot their unified ad decisioning engine that will allow buyers and sellers to transact across both direct sold and programmatic, marketplace-generated advertising demand.
Display Sizmek to sell the DSP for up to $36 million Sizmek is trying to sell the DSP for up to 36 million. This is the first asset sale since Sizmek filed for chapter 11, The Wall Street Journal reports. A bankruptcy judge scheduled a hearing to consider Sizmek’s sale request on April 29, and Zeta is available to buy.
Video GeoEdge uncovers distribution of malvertising in Header Bidding GeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC (Web Real-Time Communications) via ads on programmatic exchanges, predominantly through header bidding.
Video Streaming: Facebook moves live videos completely to RTMPS Facebook today announced that all live video uploads will be required to use RTMPS (RTMP over a TLS/SSL connection) by May 1, 2019. Publishers need to shift from RTMP (insecure) to RTMPS (RTMP over a TLS/SSL connection).
Display Tappx launches a free hosting tool for the new app-ads.txt Tappx says it has created the free web hosting service App-ads-txt.com to help mobile app developers to integrate app-ads.txt without the need for a domain, website or additional development.
Video What we know about Disney's new streaming service Disney yesterday announced the new Disney streaming service, at a cost of $6.99 a month for each subscriber. Disney+ will launch on November 12, and in its first year will have more than 25 original series and 10 original films, Disney said.
Display Mobile App revenue grows by 16.9% in the first quarter Sensor Tower today revealed estimations on the app revenue at the App Store and Google Play during the first quarter of 2019. The estimation is $19.5 billion for the first quarter of 2019, a number that represents a 16.9 percent year-over-year increase from the year-ago quarter.
Video TVision launches a new TV Performance Metrics Platform TVision this week announced its new TV Performance Metrics Platform - making campaign and ad-level metrics available for brand marketers. TV viewability and attention data are now available.
Video Prime Video to become available in TVision Amazon and T-Mobile this week announced an agreement bringing Prime Video to TVision Home later this year. TVision Home is T-Mobile’s rebranded and upgraded version of Layer3 TV.
Data sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic The IAB Technology Laboratory today released for public comment sellers.json and OpenRTB SupplyChain object, new technology to increase trust on the supply-side of real-time bidding and programmatic buying.
Video YouTube TV raises the price to $50, a 25% price hike Google yesterday raised YouTube TV's price to $49.99/month ($54.99/month through Apple). Until now, the YouTube TV cost was $40.
Video New feature on Firefox automatically blocks autoplay audible videos Firefox this month announced that it has launched a new feature called Block Autoplay. Firefox says the Block Autoplay feature will block audible video that autoplays, being an ad, a YouTube video or a site with an audible auto-play video.
Display IPONWEB's Optimal Price Discovery is reducing media costs by 15% to 30% IPONWEB today announced that Optimal Price Discovery, IPONWEB's bid shading solution is helping programmatic buyers to reduce media costs by 15% to 30%. IPONWEB states bid shading solution is being helpful to buyers in the transition to first price auctions.
Video Australian online advertising market hit $8.8bn in 2018 The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published last month by PwC.
Video Gizmodo Media Group and The Onion acquired by a private equity firm Great Hill Partners, a private equity firm, today announced it has acquired the Gizmodo Media Group and The Onion from Univision Communications Inc.
Video Simpli.fi executes 7000 connected TV campaigns in the first quarter Simpli.fi this week announced that has executed 7000 connected tv campaigns in the first quarter of 2019. The campaigns were from 3,300 unique advertisers.
Video Amobee now has the exclusivity of the digital inventory of the biggest broadcaster in the UK Amobee this week announced a partnership with ITV, the United Kingdom’s biggest commercial broadcaster. Amobee will enable ITV to offer advertisers solutions and programmatic access within its portfolio of digital video inventory across ITV properties exclusively through the Amobee platform. Amobee says the agreement with ITV is significant as
Display Adform receives new investment from a Northern European fund Adform today announced that a new shareholder injected equity in the ad tech company. The new shareholder is GRO Capital, a Northern European private equity fund focuses on B2B software and tech. Lars Dybkjær, managing partner at GRO Capital, Lars Lunde, partner at GRO Capital, and Torben Munch, former CEO
Video Sightly and Horizon Media score over 99% in IAS YouTube brand safety measurement beta Sightly and Horizon Media today announced the results of a joint beta test using the newly released IAS YouTube Brand Safety and Suitability Solution.
Video Roku adds premium subscriptions to The Roku Channel in addition to the free ad-supported movies Roku yesterday announced it is expanding The Roku Channel to include “Premium Subscriptions.” Users will be able to watch both free ad-supported and paid premium entertainment in one interface, with personalized recommendations, where they can browse, trial and subscribe to popular services.
Video Switch Media expands to Asia, the Middle East, and Africa Switch Media today announced the expansion to the Middle East and Africa, as global online video demand soars.
Display Differences between Programmatic, YouTube, Facebook, Snapchat, and Instagram video ads When a video campaign is being planned is difficult to compare different platforms, as each uses different metrics and there aren't standards on video ads. Only on programmatic, the metrics are well defined.
Display What is the Intelligent Tracking Prevention? In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari.
Video Connected TV Connected TV´s have applications that display content. The interface looks like a screen on a smartphone, and in many cases, the operative system behind is the same.
