Video - PPC Land (Page 54)

Video - Jul 15, 2025 Movistar Plus+ launches on Titan OS across Philips Smart TVs in Spain

Movistar Plus+ interface on Titan OS showing content categories and LaLiga sports programming options

Spanish streaming platform expands reach through smart TV integration as connected TV market grows.

by Luis Rijo

Video - Jul 15, 2025 LG Ad Solutions expands to Australia with Sydney-based director appointment

Alex Blundell Jones appointed as LG Ad Solutions Commercial Director for Australia expansion launch

Smart TV advertising technology arrives in Australia as company targets growing CTV market expansion.

by Luis Rijo

Video - Jul 15, 2025 Paramount Australia partners with Magnite for programmatic streaming ads

Premium streaming inventory becomes programmatically accessible for the first time across Australia's Paramount+ platform.

by Luis Rijo

Display - Jul 14, 2025 Industry leaders clash over curation benefits

Industry executives debate programmatic curation benefits at IAB Europe's Virtual Programmatic Day panel

Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.

by Luis Rijo

Video - Jul 14, 2025 Nielsen expands CTV tracking to UK Ad Intel platform

Nielsen launches CTV tracking for UK streaming platforms including Netflix, Prime, Disney+ with cross-device analytics.

Nielsen adds Connected TV measurement capabilities to its advertising intelligence product for UK market analysis.

by Luis Rijo

Data - Jul 14, 2025 European Commission releases implementation guidance for political advertising rules

EU political advertising regulation timeline showing stakeholder obligations from 2025 guidance to 2026 repository launch.

European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.

by Luis Rijo

Video - Jul 13, 2025 YouTube and 4S behaviors redefine marketing strategies

YouTube's 4S behaviors infographic: streaming, scrolling, searching, shopping reshape marketing funnels

Industry leaders reveal how streaming, scrolling, searching and shopping reshape consumer journeys for marketers.

by Luis Rijo

Video - Jul 12, 2025 Disney and ITV launch content exchange across streaming platforms

Disney+ and ITVX logos side by side, representing the new content-sharing partnership announced July 10, 2025.

Disney+ and ITVX begin trading content libraries in landmark partnership starting July 16, marking new approach to streaming collaboration.

by Luis Rijo