Display Trade Desk launches OpenAds to counter supply chain manipulation Trade Desk responds to Prebid transaction ID changes with OpenAds auction platform and forked wrapper, escalating supply chain transparency battle.
Video IAB lowers 2025 US ad spend forecast as tariff concerns mount IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.
Video Smartly names three executives to leadership team Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence.
Video AudienceProject launches direct Netflix integration for campaign measurement AudienceProject introduces independent audience measurement for Netflix campaigns across five European markets, enabling cross-media campaign analysis.
Video Prime Video launches interactive betting and AI features for NBA coverage Prime Video announced interactive betting integration and artificial intelligence-powered viewing tools for its NBA streaming service ahead of the season start on October 24, 2025.
Video Amazon announces Fire TV lineup with Alexa+ conversational discovery Amazon introduces new Fire TV devices with Alexa+ on September 30, 2025, featuring conversational search, Omni QLED Series, 4K Select stick, and AI-powered content discovery.
Video Fubo shareholders approve Disney's Hulu + Live TV merger Shareholders of the streaming platform voted to approve the business combination announced in January, with Disney set to own 70% of the merged entity.
Video YouTube Premium Lite launches in India at ₹89 per month YouTube expanded Premium Lite to India on September 29, 2025, at ₹89 monthly. The ad-free tier reaches Japan and Philippines, totaling 125 million global subscribers.
Display FTC finalizes restrictions on Omnicom's acquisition of IPG Federal regulators approved consent order on September 26, 2025, imposing monitoring requirements on $13.5 billion advertising agency transaction.
Display Samsung confirms ads on smart fridges costing over $1,800 Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.
Video Roku streaming surpasses broadcast TV viewership for third month Roku-powered devices captured 21.4% of total television viewing time compared to broadcast's 18.4% share in July 2025, marking the third consecutive month of streaming dominance according to Nielsen data released September 3, 2025.
Video TF1+ launches micro-payment model inspired by mobile gaming TF1+ introduces micro-transactions starting at €0.69 as France's leading broadcaster diversifies beyond traditional advertising revenue with innovative pay-per-feature streaming approach.
Video Google reverses censorship policies after congressional probe Google admits Biden administration pressure was "unacceptable" and commits to reinstating thousands of YouTube accounts censored for political speech.
Video Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16% Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.
Video Zales programmatic pause ads drive 276% QR code boost in CTV campaign Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.
Display DV360 introduces natural language search functionality Display & Video 360 introduces AI-powered natural language search on September 18, 2025, enabling advertisers to find campaigns using conversational queries.
Display Google DV360 launches targeting templates for streamlined campaign management New targeting templates feature helps marketing teams create reusable audience criteria sets, reducing setup time and manual errors in programmatic advertising campaigns.
Video YouTube Shorts Remix gains AI-powered Extend feature for creators YouTube introduces artificial intelligence-powered remixing tool that allows creators to generate new video segments for existing Shorts content.
AI UK retail media spending drives digital ad growth to £45 billion by 2026 Digital advertising in Britain shows resilience with retail media emerging as fastest-growing channel while artificial intelligence transforms campaign automation despite industry concerns.
Video Amazon launches Commitments Hub for publisher spend management Amazon DSP introduces centralized platform for tracking spending agreements across global markets, addressing advertiser pain points with automated tools and API integration.
Video Polish viewers maintain steady television habits amid streaming fluctuations Polish television viewing averaged 3 hours 31 minutes daily in August 2025, while streaming captured 9.7% share after July's historic peak, with sports events driving traditional TV engagement.
Video RTL Deutschland secures Warner Bros. Discovery and DFB-Pokal deals RTL Deutschland announced two strategic content acquisitions January 2025, expanding Warner Bros. Discovery partnership and securing live DFB-Pokal broadcasting rights.
Video Ad Alliance partners with Utiq for cookieless targeting in Germany Germany's leading media sales house integrates telco-powered identity solution across RTL's digital properties, reaching 4 million users on mobile platforms.
Retail Best Buy partners with Magnite to scale programmatic advertising reach Best Buy Ads expands programmatic capabilities through exclusive SSP partnership with Magnite, targeting broader advertiser access across onsite and offsite inventory
Video Audioboom surpasses $325 million in creator payouts globally Leading podcast company doubles video revenue as creators increasingly shift to visual formats across platforms.
