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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Mar 16, 2026 YouTube is about to own the Oscars, and that changes everything for ad buyers
YouTube play button character holding Oscar statuette on red carpet at the 98th Academy Awards 2026.

YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles.

Video   -   Mar 15, 2026 OpenX and TVision bring real-time attention targeting to CTV buyers
Person watching TV with real-time CTV attention data signals flowing toward programmatic ad system.

OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users.

TV screen in dark living room merging with audience measurement data dashboards and analytics charts
Video   -   Mar 16, 2026 A+E Global Media locks in multiyear Nielsen deal - here's what's inside

A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools.

by Luis Rijo
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Video   -   Mar 16, 2026 A+E Global Media locks in multiyear Nielsen deal - here's what's inside
TV screen in dark living room merging with audience measurement data dashboards and analytics charts

A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools.

by Luis Rijo
Video   -   Mar 16, 2026 YouTube is about to own the Oscars, and that changes everything for ad buyers
YouTube play button character holding Oscar statuette on red carpet at the 98th Academy Awards 2026.

YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles.

by Luis Rijo
Video   -   Mar 15, 2026 OpenX and TVision bring real-time attention targeting to CTV buyers
Person watching TV with real-time CTV attention data signals flowing toward programmatic ad system.

OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users.

by Luis Rijo
Video   -   Mar 15, 2026 Prime Video ad-free cost jumps 67% as Amazon rebrands tier Ultra
Prime Video Ultra price hike: ad-free streaming now costs $4.99/month in the US.

Amazon raises Prime Video's ad-free subscription from $2.99 to $4.99 a month on April 10, a 67% price increase rebranded as Prime Video Ultra with added 4K features.

by Luis Rijo
Video   -   Mar 15, 2026 Disney+ launches Verts, its swipeable vertical video feed for mobile
Disney+ Verts mobile feed showing swipeable vertical video clips from Alien Earth and Thunderbolts.

Disney+ rolls out Verts this week for U.S. subscribers - a swipeable vertical video feed on mobile linking scenes to Watchlists and direct playback.

by Luis Rijo
Video   -   Mar 15, 2026 98th Oscars today on YouTube: 3 billion views, four livestreams, and what's next
Golden Oscar statuette on red carpet stage, 98th Academy Awards ceremony at Dolby Theatre 2026.

YouTube today hosts the 98th Academy Awards with four official livestreams, as the platform prepares to become the exclusive global broadcaster of the Oscars from 2029. Over 3 billion views of Oscars-related content accumulated in the past 12 months.

by Luis Rijo
Video   -   Mar 15, 2026 Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time
Dark living room lit by multiple screens showing a basketball game and streaming content at night.

Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X.

by Luis Rijo
Video   -   Mar 14, 2026 Niche streamers say EU rules are quietly strangling them
Chains and red tape bind glowing streaming screens before the EU Parliament building.

Beyond Mainstream alliance warns the EU's AVMSD creates disproportionate burdens for specialty streaming services, threatening content diversity and viewer choice across Europe.

by Luis Rijo
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