By Luís Daniel Rijo in Display News — Feb 7, 2021

The New York Times records a 26.7% drop in advertising revenue

But the digital-only subscription revenues offset the lower advertising revenues.

The New York Times registered a drop of 26.7% in advertising revenue last year. In the last quarter of the year, The NYT had a drop of 37.9% in print advertising, and digital advertising revenue decreased 2.3%.

The numbers are negative for advertising. but the subscription revenue offset the drop in advertising in 2020, so the year was positive for The New York Times.

The company justifies the drop in digital advertising as a result of lower creative services revenues, which were partially offset by higher direct-sold and open market programmatic advertising.

The New York Times digital ad revenue was $260,454 in 2019, and $228,594 in 2020, a drop of 12.2% year over year.

One advertising area that is growing is audio, where the ad revenue was up $7 million from the prior year. The New York Times reached $36 million in podcast advertising revenue last year.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email