Gojek and The Trade Desk last month announced a partnership to provide advertisers with insights into the impact of their online advertising campaigns on offline sales. The Trade Desk says the partnership marks the first Online to Offline (O2O) measurement solution in Southeast Asia, launching initially in Indonesia.
“Our mission is to remove life’s daily friction by connecting consumers to the best providers of goods and services in the market. This partnership will enable advertisers on The Trade Desk platform to use Gojek’s insight to measure their campaigns and ultimately increase the effectiveness of their advertising,” said Pulkit Khanna, Gojek’s Vice President for Merchant Research and Analytics.
Gojek measures the impact of online advertising using Gojek’s actual in-store purchase transactions instead of cookie-based data, correlating purchases made on and offline using Gojek, with advertising served via TTD platform.
The include purchases made within the Gojek app, such as the food delivery service, GoFood as well as in-store transactions with merchants who accept GoPay.
Gojek and The Trade Desk expect to roll-out the Online to Offline (O2O) measurement on other Southeast Asia markets this year.