TikTok last week launched the TikTok For Business Marketing Partner Program. The program counts initially with 19 certified companies, including campaign management, creative development, branded effects, and measurement.
TikTok’s initial Business Marketing Partners
According to TikTok, campaign management partners help advertisers to plan, create, optimize, and measure marketing campaigns. Creative development partners help marketers to tap into the creative zeitgeist to generate inspiring, effective creative content. Creative partners are experts at producing creative assets for brands leveraging TikTok best practices. Branded Effects partners provide virtual and augmented-reality services to brands from ideation to production for TikTok Branded Effects. Measurement partners provide a suite of measurement solutions in order to effectively target, measure and analyze campaigns.
New interested partners can apply here.
“We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok. We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok.