TikTok reveals back to school hashtags

TikTok reveals back to school hashtags

TikTok last month revealed the back to school hashtags for back to school marketing campaigns. According to TikTok, students are scrambling to upgrade their wardrobes, get new hairstyles, and stock up on all the supplies they need.

Back to School Hashtags

#BacktoschoolOutfit: TikTok users hungry for fashion inspiration.

#BacktoschoolHaul: TikTok users showing off their new purchases.

#BacktoschoolCheck: TikTok users flaunting their final looks.

According to TikTok, 29% of TikTok users are parents with children between 6-18 years, and 41% of those parents fall in the high-income. This means 1 in every 3 TikTok users is the parent of a school-age child.

#school: 66 billion views

#schoollife: 7.3 billion views

#collegelife: 4.3 billion views

#backtoschool: 4.7 billion views

#collegehacks: 2.9 billion views

#transformurdorm: 909.5 million views

Audience targeting

Advertisers TikTok for Business can also target the audience Parents, and Students.

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