• Latest

Universal App Campaigns: Google goes beyond the install

September 14, 2016
13% of internet users had access to a smart speaker, shows IHS Markit data

13% of internet users had access to a smart speaker, shows IHS Markit data

February 21, 2019
12% of all display ads served by Google are now AMP ads

12% of all display ads served by Google are now AMP ads

February 20, 2019
Dentsu acquires BJL, a creative agency in the UK

Dentsu acquires BJL, a creative agency in the UK

February 20, 2019
Outbrain appoints Ariff Quli as General Manager North America

Outbrain launches Amplify in Belgium, Poland, Switzerland, Latvia, Portugal, Vietnam, and South Africa

February 19, 2019
Adomik opens an UK office

Adomik opens an UK office

February 18, 2019
Webinar: Adsense with 3 new webinars in 4Q

AdSense on Air is back with 3 sessions about AMP, Analytics, and Google News

February 18, 2019
LiveRamp expands capabilities of IdentityLink to include Connected TVs

LiveRamp expands capabilities of IdentityLink to include Connected TVs

February 18, 2019
FreeWheel and NBCUniversal connect linear TV and digital video ad delivery systems

FreeWheel starts using Nielsen DMP

February 18, 2019
Click validation through proof of impression – Adjust unveils a new standard against mobile ad fraud

Click validation through proof of impression – Adjust unveils a new standard against mobile ad fraud

February 18, 2019
Scout24 welcomes takeover offer from Hellman & Friedman and Blackstone, valuation on 5.7 billion euros

Scout24 welcomes takeover offer from Hellman & Friedman and Blackstone, valuation on 5.7 billion euros

February 17, 2019
GoDaddy hires Fara Howard as CMO

GoDaddy hires Fara Howard as CMO

February 17, 2019
Taboola expands partnership with Business Insider

Taboola expands partnership with Business Insider

February 17, 2019
PPC Land
  • News
  • How To
  • Webinars
  • Glossary
  • Ad Networks
  • DSPs
Subscribe to the newsletter
No Result
View All Result
PPC Land
  • News
  • How To
  • Webinars
  • Glossary
  • Ad Networks
  • DSPs
No Result
View All Result
PPC Land
No Result
View All Result
Home News

Universal App Campaigns: Google goes beyond the install

2016/09/14

Sridhar Ramaswamy, Senior Vice President, Ads and Commerce at Google, announced today at dmexco that Adwords will start to measure valuable actions within the apps, like do a purchase.

The Universal App Campaigns, via Adwords, on Google Search, Youtube and Google Display Network are now able to find the users that matter to advertisers.

Google gave an example with the Trivago, that when using Firebase Analytics, was able to integrate Adwords, and define a cost per install. After the installs happen, Adwords is able to read the events and identify the valuable users for Trivago : “example, we may learn that the users who tap into the most hotel deals are those who watch travel vlogs on YouTube. So, we’ll show more of your ads on those types of YouTube channels.”

Like this:

Like Loading...
Tags: Google
Share1TweetShare

Leave a Reply Cancel reply





  • Marketing News
  • Newsletter
  • Advertise
  • About Us
  • Privacy
  • Contact
Contact us info@ppc.land

Made from Frankfurt, Germany

No Result
View All Result
  • News
  • How To
  • Webinars
  • Glossary
  • Ad Networks
  • DSPs

Made from Frankfurt, Germany

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: