Walmart Marketplace: Upcoming Spotlight Sales Events in March & April
Walmart Marketplace sellers have the opportunity to significantly boost visibility and sales by participating in upcoming Spotlight events throughout March and April. These themed events offer increased exposure and attract shoppers actively looking for products within specific categories.
What are Walmart Marketplace Spotlight Events?
Spotlight events are time-bound sales promotions where Walmart heavily promotes specific product categories. Participating sellers gain greater visibility, potentially leading to increased traffic and conversions.
Spotlight Event Calendar
March
- Restored/Refurbished + Restored Kitchen (Newegg.com)
- Sleep Solutions + Furniture
- Pre-Owned Media
- Revitalize Your Space featuring Costway
April
- Restored Tech + Kitchen Appliances
- Guest Ready for Easter
- Chicken Coop
- E-Bikes & Scooters
- Start of Premium TV EOL
- Pool Side Fun
- Kick Start Summer
- Fitness
- Gotham Steel
- Carote
- Jomashop Designer Story
- Kitchen Brands We Love
- Hamilton Beach
- Floorcare
- Prestige Beauty Fragrances and Accessories
Why Participate?
- Enhanced Product Visibility: Spotlight events place your relevant products in front of a targeted audience already interested in those categories.
- Increased Sales Potential: Heightened exposure can translate into higher sales volume during the event period.
- Competitive Advantage: Stand out from competitors who may not be participating in these targeted promotions.
How to Maximize Participation:
- Promotional Pricing: Offer discounts to make your products more attractive.
- Sponsored Search Campaigns: Ensure your products are discoverable by bidding on relevant keywords.
- Item Submissions: Submit your top items matching the event theme for a chance to be prominently featured.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Amazon DSP unveils Creative Gallery to streamline ad creation
Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.
Google's Search Monopoly: Need for Strong Remedies to Protect Competition and Innovation
The dominance of Google Search necessitates a robust legal remedy to safeguard competition and user interests in the digital age.
Google still Search King, Bing lags despite Microsoft's Copilot efforts
Cloudflare's Search Engine Referral Report for Q1 2024, published on May 3rd, reveals that Google maintains a staggering lead with a commanding 89.12% share of the global search market.
Chrome maintains its dominant position with a significant market share
Chrome maintains its dominant position with a staggering market share of over 65%. Safari remains a strong competitor, likely due to its prevalence on Apple devices.
Looker Studio update: enhanced chart customization with titles and styling options
Users can now directly add a title to their charts and customize its appearance, including font, color, size, and positioning.
Snap ads platform update: driving performance and brand safety in Q1 2024
Snap last month reported a 21% year-over-year revenue increase in Q1 2024, driven largely by improvements to their advertising platform and a growing demand for their direct-response (DR) solutions.
Rising cookie opt-out? Volkswagen Belgium revs up data with Consent Mode
A growing number of users opting out of marketing cookies, creating a data gap that hindered their ability to track user behavior and optimize campaigns.
Google cracks down on Site Reputation Abuse
Google last quarter announced an update to its search algorithm and introduced new spam policies, including one specifically targeting site reputation abuse.
Amazon DSP streamlines Campaign Management with New Overview Page
This update aims to simplify campaign management workflows for advertisers and agencies leveraging Amazon DSP for programmatic advertising.
Amazon DSP bolsters measurement transparency with additional MRC accreditation
This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.
Google I/O 2024 unveils program: focus on AI, Android 15, and Developer Tools
Google yesterday announced the program lineup for its annual developer conference, Google I/O. The event will take place virtually and in person at its headquarters in Mountain View, California, with the keynote addresses scheduled for May 14th.
Nielsen launches The Record: a look at U.S. ad-supported audio habits
This report dives into the listening habits of U.S. audiences specifically for ad-supported audio content.