By Luís Daniel Rijo in Retail News — Mar 9, 2024

Walmart Marketplace: Upcoming Spotlight Sales Events in March & April

Walmart Marketplace sellers have the opportunity to significantly boost visibility and sales by participating in upcoming Spotlight events throughout March and April.

Walmart Marketplace

Walmart Marketplace sellers have the opportunity to significantly boost visibility and sales by participating in upcoming Spotlight events throughout March and April. These themed events offer increased exposure and attract shoppers actively looking for products within specific categories.

What are Walmart Marketplace Spotlight Events?

Spotlight events are time-bound sales promotions where Walmart heavily promotes specific product categories. Participating sellers gain greater visibility, potentially leading to increased traffic and conversions.

Spotlight Event Calendar

March

Restored/Refurbished + Restored Kitchen (Newegg.com)
Sleep Solutions + Furniture
Pre-Owned Media
Revitalize Your Space featuring Costway

April

Restored Tech + Kitchen Appliances
Guest Ready for Easter
Chicken Coop
E-Bikes & Scooters
Start of Premium TV EOL
Pool Side Fun
Kick Start Summer
Fitness
Gotham Steel
Carote
Jomashop Designer Story
Kitchen Brands We Love
Hamilton Beach
Floorcare
Prestige Beauty Fragrances and Accessories

Why Participate?

Enhanced Product Visibility: Spotlight events place your relevant products in front of a targeted audience already interested in those categories.
Increased Sales Potential: Heightened exposure can translate into higher sales volume during the event period.
Competitive Advantage: Stand out from competitors who may not be participating in these targeted promotions.

How to Maximize Participation:

Promotional Pricing: Offer discounts to make your products more attractive.
Sponsored Search Campaigns: Ensure your products are discoverable by bidding on relevant keywords.
Item Submissions: Submit your top items matching the event theme for a chance to be prominently featured.

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