By Luís Daniel Rijo — Mar 4, 2016

What is CPI?

CPI in online advertisement means Cost Per Install. Is a metric used to calculate the cost advertisers have for each App installed by the users who saw or who click in an Ad.

CPI is one of the most popular metrics in the APP world as it allows advertiser calculate and compare different traffic sources, different promotions, ads, etc. Normally is the metric that comes after the CPC. Before is the CPM.

Many agencies, ad platforms, and affiliates end up doing CPI campaigns and CPC campaigns as clients have a preference for this goal. It allows the clients to have a better overview and control of the costs.

CPI is like the CPL or CPA when compared to the display campaigns. Is just another name to define the cost for this specific action: the install.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email