Hivestack this week announced Xandr integrated Hivestack Supply Side Platform (SSP). Advertisers using the DSP Xandr Invest are now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
In December last year, Microsoft agreed with AT&T to buy Xandr (formerly known as AppNexus).
“The growth we have seen for the DOOH channel is evidence of the exciting opportunity advertisers today have to leverage data, measurement and precision in their OOH advertising strategies. We are excited to announce our collaboration with Hivestack who have proven to be at the forefront of this innovation”, added Dylan McBride, head of global partnerships, Xandr.