Acast and Next Broadcast Media partner on MENA podcast monetisation

Acast this week announced a strategic partnership with regional audio advertising giant Next Broadcast Media (NBM). This collaboration aims to unlock new levels of monetization, efficiency, and brand safety for podcasts within the burgeoning MENA market (Middle East and North Africa).

Acast boasts a global podcast library, including both independent creators and established studios like Sowt and Pineapple Audio Production. They also bring internationally renowned networks like the BBC and The Guardian to local audiences. Partnering with NBM, a well-respected industry leader in audio advertising, leverages their understanding of the MENA market and extensive advertiser relationships.

“NBM’s entrenched presence in the MENA market and their extensive relationships with advertisers make them an invaluable partner,” explained Megan Davies, Managing Director, International at Acast. “As we’ve amassed a rich portfolio of content with a rapidly growing MENA listenership, this partnership becomes essential to ensure the optimal monetisation of our content.”