Adweek, the leading source of news for marketing, media, and advertising professionals, has awarded Mindshare North America, the global media agency network that is part of WPP, with four wins at its Media Plan of the Year Awards. With more than 20 years under its belt, these prestigious awards celebrate the most creative and successful media plans across the industry. This year, Mindshare NA is one of the most awarded agencies of the competition, with wins for programs done in partnership with Campari, Dove, and Jaguar.
The winning campaigns
Campari, “Moments That Matter”—Total Campaign Spending Between $500,000 and $1 Million
Campari, “Moments That Matter”—Best Use of Mobile Spending Between $500,000 and $1 Million
Dove, “Love Your Curls”—Best Use of Social Media Spending Between $2 Million and $4 Million
Jaguar, “The Art of Performance Tour”—Best Use of Branded Content/Entertainment Spending Between $2 and $4 Million
More details on each program can be found in Adweek here.
This is the third consecutive year that Adweek has honored Mindshare NA in its Media Plan of the Year Awards, with previous wins for the agency’s work with Dove on #SpeakBeautiful (2015) and with Land Rover on “Driven to Another Level” (2014).
In addition, just a few weeks back, the winning Campari “Moments That Matter” campaign also won the Mobile category in Adweek’s Project Isaac Awards, after being short-listed at Cannes Lions earlier this year.
Growth and Accolades for Mindshare NA
These latest accolades follow numerous other honors for Mindshare NA, including shortlists at the IAB MIXX Awards, the MMA’s Smarties, the OMMA Awards, and Digiday’s Top Boss Awards, as well as wins at the Effies Awards, Cynopsis Media’s HR and Rising Star Awards, Broadcasting & Cable’s Top Media Planners, MediaPost’s Marketing Automotive Awards, Advertising Age’s 40 Under 40, and many more.
These wins also come on the heels of new growth at Mindshare NA. Just recently, the agency expanded its dedicated e-commerce and retail unit into Chicago, as well as appointing a new Chicago Digital Investment Lead and a new West Coast Lead—after opening up an office in San Francisco.