Eu User Consent integrated in the DFP API, on the v201805

Google released a new version of the DFP API in May 15, but a new…

Daniel

WPP creates a new Team Unilever model to provide specialist expertise

In Singapore, Unilever and WPP have launched a first-of-its-kind on-site collaboration with Unilever Foundry and…

Daniel

NPR & GDPR: Users that decline cookies sent to a plain text website

NPR, the National Public Radio of the United States of America started to display their…

Daniel

Google’s GDPR Consent Tool is still on beta and tomorrow is the first GDPR day

Google bought Doubleclick around 10 years ago, and since then, Doubleclick is the foundation of…

Daniel

IAB Tech Lab proposes a transparency framework on the opaque data marketplace

The IAB Technology Laboratory today announced the release of Data Transparency Framework 1.0 that outlines…

Daniel

Adobe data export controls in Audience Manager patented

Adobe yesterday announced that has received a patent for the data export controls in Audience…

Daniel

Jacqueline Berg hired by OpenX to lead North America publisher partnerships

OpenX yesterday announced a new hire. Jacqueline Berg joined the company as SVP of publisher…

Daniel

White Label, a digital performance agency in Chile, was bought by Dentsu

Dentsu announced last month the acquisition of White Label MKT SpA, a digital performance agency…

Daniel

v201805 of the DFP API brings support for interstitial and native AdUnits.

Google announced a new update of the DFP API, now v201805, available since May 15.…

Daniel

Adobe expands the integration between Adobe Analytics and Paid Search

Adobe this month announced the integration between Adobe Analytics Cloud and Adobe Advertising Cloud with…

Daniel

adsquare launches age and gender segments for app in the UK, France, US, Germany and Italy

This month, adsquare launched a validated demographics solution, available in the UK, France, Germany, US…

Daniel

Simpli.fi recognized by the Local Search Association (LSA) for use of location data

Simpli.fi has been recognized by the Local Search Association as best in class for use…

Daniel

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