X

Amazon launches new-to-brand metrics

Amazon last week introduced a new set of metrics, called new-to-brand. New-to-brand metrics determine whether an ad-attributed purchase was made…

Adform launches a new self-service audience discovery on the Audience Marketplace

Adform yesterday announced the launch of a new self-service audience discovery on the Audience Marketplace. Advertisers will find an integrated…

15-second nonskippable YouTube ads now available for all advertisers

Google today announced that the 15-second nonskippable YouTube ads are now available for all advertisers using Google Ads or DV360,…

Sharethrough integrates The Trade Desk’s unified ID solution

The native exchange Sharethrough has integrated The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk…

Google introduces the ability to download messages as .EML in Gmail

Google today announced that users have now the ability to download messages as .EML in Gmail. This option is available…

Codewise introduces ad fraud detection in Voluum, an ad analytics platform

Codewise today announced that it has enhanced its Voluum ad tracking platform with an Anti-Fraud Kit. Codewise says that is…

BigCommerce migrates to Google Cloud Platform seeing 81% improvement in connection times

BigCommerce today announced the migration of its hosting infrastructure to Google Cloud Platform. More than 60,000 merchants are now using…

NBC and Telemundo will use Comscore’s linear TV currency

Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations) today announced a multi-year partnership. All NBC and Telemundo…

AdsWizz launches an audio expert certification for agencies and trading desks

AdsWizz today announced its Digital Audio Expert Program for advertisers, with an expert program for publishers coming later this year.…

Marfeel partners with AppNexus and Rubicon implementing server-to-server header bidding

Marfeel today announced that is now working with AppNexus and Rubicon Project with the server-to-server header bidding. Marfeel is an…

GDPR: French regulator CNIL fines Google with 50 million euros

Commission Nationale de l'Informatique et des Libertés (CNIL) today fined Google under the GDPR. French regulator CNIL says is fining…

Merkle’s recommendations to implement the People-Based Marketing

Merkle has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the…

This website uses cookies.