• News

YouTube Playbook, a tool to help marketers with the YouTube ads

Google launched this month the YouTube Playbook for Creative Advertising, a "tool to help marketers…

  • How To

Ads.txt validator

The implementation of ads.txt works like the robots.txt. It is a text file hosted in…

  • Attribution
  • Webinars

Webinar: AMP Up Your Call Conversions, 5 Things You Need to Know

On Thursday, October 19, 2017, at 01:00 PM Eastern Daylight Time, there will be a…

  • Glossary
  • Programmatic

AAP DSP

AAP is the Amazon Advertising Platform, a DSP from Amazon, where advertisers and trading desks…

  • News

ePrivacy Regulation: The EU Cookie Popup is about to disappear

When users click on "I consent", previously the cookies already were placed. The current EU…

  • Google
  • News

Adwords can spend 2 times more your daily budget and that is positive

Since 4 October, Google changed the overdelivery on Daily Budget of Adwords, that now can…

  • News

Mediamath adopts ads.txt

Mediamath announced last week the adoption of ads.txt immediately, but according to the press release,…

  • Data
  • Programmatic
  • Webinars

Webinar: Data-Driven Advertising in Europe

On Thursday, 12th October 4pm CEST / 3pm BST, IAB Europe is organizing a webinar…

  • Microsoft
  • News

Microsoft shuts down Groove and is promoting Spotify to its users

Microsoft announced yesterday that is shutting down the music streaming Groove, letting users "move the…

  • Facebook
  • News

Facebook hires 1000 persons to review the ads

Facebook announced yesterday that is “adding more than 1,000 people to our global ads review…

  • How To

The must-have browser extensions for programmatic

The DSPs and Adtech providers are constantly building tools to help advertisers and publishers, so…

  • Webinars

Webinar: Consumer Behaviour and Media Planning

On Wednesday, October 18, 2017 3:00 pm, Europe Summer Time, IAB Europe is organizing a…

  • Google
  • News

Youtube restricts End Screens on videos

According to Search Engine Land, Youtube just added restrictions to End Screens on videos. End…

  • News

The Guardian selects OpenX as primary provider of programmatic direct solutions

The Guardian, a global news site that generates more than 150 million unique browsers worldwide…

  • News

More than 1/3 of the Top Publishers already adopted ads.txt

More than 1/3 of the Top Publishers already adopted the ads.txt. We just analyse the…

  • News

Taboola just added a Data Marketplace to their platform

Adam Singolda, CEO of Taboola, announced this month a new feature: a data marketplace on…

  • News

Domain Spoofing: Financial Times discovered that is being targeted

This week, Financial Times discovered that is being a victim of Domain Spoofing. After discovering…

  • Google
  • News

Google Shopping: comparison service will compete with rivals for the right to appear on search

After being fined by the European Union with 2,42 billion euros, Google is changing their…

  • News

Mail.Ru Group Is the Market Leader in Russia

Mediascope presented a study of the mobile audience in cities with over 100,000 inhabitants in…

  • News

Bing now allows tracking Offline Conversions

Since this month, Bing has a new way to measure the ad impact on offline.…