Australian online advertising expenditure reaches $14.7 Billion in 2023
Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia.
Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia last month.
While this represents a slowdown from the 9.1% growth in 2022, the report indicates a stronger advertising trajectory in the second half of 2023.
Key Figures and Trends
- Overall: General display grew 3.9%, search and directories grew 6.1%, and classified listings saw a 2.6% drop due to slower market activity.
- Growth Drivers: Video advertising was up 14% and digital audio increased by 21%.
- Challenges: Standard display and infeed/native formats faced declines of 22% and 12% respectively.
- CTV Rise: Connected TV (CTV) captured the largest share of content publishers' video ad inventory at 50%.
