Data TripleLift and ID5 partner to enhance targeting This collaboration leverages ID5's identity solutions to allow advertisers to onboard their first-party data and activate it through TripleLift Audiences, TripleLift's audience targeting platform.
Search Google to launch Circle to Search in Android phones Google this week announced a new way to search for information on the phones, called Circle to Search. This feature allows users to select text or images on their screen and then get more information about it without having to switch to another app.
Data My Ad Center surges in popularity with 60M daily active users Google's My Ad Center, a tool that allows users to control the ads they see on its services, has seen a significant surge in popularity since its launch last fall.
Retail Apple allows Apps to link to external purchases Developers are now able to direct users to their website to make purchases of digital goods and services, rather than being forced to use Apple’s in-app purchase system.
Video Proximic by Comscore releases 2024 State of Programmatic Report The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.
Retail Google to disable websites made with Google Business Profiles Google this month announced that it will be disabling websites made with Google Business Profiles (GBPs) in March 2024.
Retail Walmart and Wholescale partner to deliver Authentic Ratings and Reviews to shoppers Walmart and Wholescale this week announced a new partnership to syndicate authentic ratings and reviews to the world's largest retailer. The partnership will leverage Wholescale's technology to deliver high-quality, verified reviews to Walmart shoppers.
DOOH JCDecaux secures renewal of Hong Kong MTR and Airport Express JCDecaux SE this month announced it has been awarded the renewal of its exclusive advertising contracts in Hong Kong, with the MTR Corporation for the operation and management of advertising across eight MTR lines, including Airport Express.
Video Half of CTV users wish all TV Ads had an option to buy the advertised product A new study from LG Ad Solutions found that most CTV users are ready for a more integrated shopping experience on their TVs.
Audio Australian Podcast Market continues to grow in 2023 The Australian podcast market continues to grow, with new entrants and established publishers alike seeing strong results in December 2023.
Data Google to obtain additional consent from users to share data across services Google will need to obtain additional consent from users to continue sharing this data.
Data New Updates to Consent Mode from Google In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.
Social TikTok seeks over 300 professionals for US expansion TikTok, the popular short-form video app, is expanding its team in the United States with over 300 open positions in marketing, product and sales.
Video Apple previews new entertainment experiences launching with Apple Vision Pro Apple this month launched Apple Vision Pro, a mixed reality (MR) device. Apple Vision Pro is a new entertainment device that delivers an immersive and captivating experience.
Display Artifact to wind down operations Artifact's CEO Kevin Systrom this month announced the decision to wind down operations of the app. The Artifact app was launched a year ago and has been praised for its innovation and design, but Systrom said that the market opportunity is not big enough to warrant continued investment.
Data LiveRamp to acquire Habu LiveRamp yesterday announced it has entered into a definitive agreement to acquire Habu, a data clean room software provider, in a cash and stock transaction valued at approximately $200 million.
Video Google Cast introduces New Features and Devices Google this week announced a number of new features and devices for its Cast platform, making it easier and more convenient than ever to stream media from Android devices to other screens.
Display Google Play expands support for Real-Money Games Google Play is expanding its support for real-money games (RMG) this year, including game types and operators not covered by an existing licensing framework. The company will begin supporting RMG apps in India, Mexico, and Brazil in June, with plans to expand to more countries in the future.
Video Discover Google's new approach to maximise Brand Awareness on YouTube In a recent test, campaigns that opted into all three inventory types—in-stream, in-feed, and Shorts ads—delivered an average of 54% more reach at 42% lower cost per mille (CPM) than campaigns that utilized in-stream ads only.
Audio Featured How Google is now ingesting Podcasts on YouTube Google this week announced that it is now ingesting podcasts on YouTube through RSS feeds, giving podcast creators a new way to reach a wider audience.
Video YouTube expands Shorts Editing Options with New Layout Feature YouTube last month announced the rollout of a new editing feature that allows users to modify the layout of their Shorts when converting long-form clips. This new tool expands the creative possibilities for Shorts creators and enhances the overall user experience.
Audio Blackstone Publishing launches Blackstone Unlimited with a collection of over 6,500 audiobook titles With an expansive collection of over 6,500 audiobook titles, Blackstone Unlimited provides instant access, no restrictions, and a diverse selection of genres and authors, all at a fixed flat rate.
Video Australian Lamb's "The Generation Gap" Ad Sparks Buzz Australian Lamb's latest ad, The Generation Gap, has taken the internet by storm, generating a whirlwind of reactions and sparking a conversation about generational divides.
Retail Manufacturer Part Numbers (MPNs): Essential Identifiers for Product Management Manufacturer Part Number (MPN) is a unique identifier assigned by manufacturers to distinguish specific products.
Audio Audacy's Chapter 11 Filing: A New Beginning for the Audio Giant Audacy, the second-largest radio broadcaster in the United States, filed for Chapter 11 bankruptcy protection on January 7, 2024. This move was a decision to restructure the company's balance sheet and emerge as a stronger, more financially sound entity.
