Retail Shopify revenue increases 25% year-over-year to $1.7 billion Shopify Inc. (NYSE, TSX: SHOP), a provider of essential internet infrastructure for commerce, this week announced financial results for the quarter ended September 30, 2023. Shopify revenue increased 25% year-over-year to $1.7 billion.
Data Google Analytics 4 improves subproperty filtering of automatically collected events Google this week announced Google Analytics 4 is enhancing automatically collected events from web data streams to solve a filtering issue for some subproperties.
Display Google launches a new Ad Review Centre in AdSense Ad Manager, and AdMob Google this week launched a new Ad Review Centre for AdSense, Ad Manager, and AdMob publishers. Google says the new Ad Review Centre is designed to make it easier for publishers to review and manage their ads.
Display Google to increase AdSense revenue share from 68% to 80% Google AdSense this month announced it is making two major changes to its monetization platform early next year. Google will update its revenue share structure and moving to per-impression payments for publishers.
Video Google introduces Operating System Targeting on CTV line items in DV360 Google yesterday announced it introduced Operating System Targeting on Connected TV (CTV) line items in DV360, a feature aimed at refining campaign targeting strategies.
Data HubSpot to acquire Clearbit HubSpot yesterday has announced a definitive agreement to acquire Clearbit, a prominent B2B data provider. The move aims to enhance HubSpot's customer intelligence and data capabilities.
Video Netflix shares 7 updates and plans for its ad product Netflix yesterday shared a 7 updates and future plans for its ad product. In an official statement, Netflix highlighted the accomplishments of the past year, underlining their commitment to refining the advertising landscape within streaming platforms.
Display Google introduces Limited Ads Serving policy Google this year introduced a new policy named "Limited Ads Serving." This policy aims to reduce the risk of scams and prevent misleading and confusing advertisements, ultimately providing a safer and more transparent online advertising experience. The rollout of this policy will be gradual.
Display Google Ads to complete transition to RTB for Apps as early as January 2024 Google Ads yesterday has provided further details on its shift towards real-time bidding auctions for apps. This transition, announced earlier this year, is set to redefine the way app advertising operates and is intended to benefit both advertisers and publishers.
Display Google updates its Healthcare and Medicines advertising policy Google yesterday has revealed a series of updates to its Healthcare and Medicines advertising policy. These changes, which were announced today, will affect advertisers worldwide and are set to come into effect soon.
Display Google to allow promotion of telemedicine services in France The update, set to be enforced from October 10, 2023, will allow LegitScript-certified telemedicine providers to promote their services in France, marking a pivotal moment in the provision of virtual healthcare.
Social Facebook launches Stories API for Desktop and Web Facebook today announced the launch of the Stories API, an enterprise solution that allows developers, creators, and brands to use the desktop or web-based application of their choice to create and publish their Stories to publicly available Facebook Pages.
Search Google releases a Policy Center to AdSense for Search (AFS) publishers Google yesterday announced AdSense for Search (AFS) publishers have now access to a Policy Center.
Social EDPB takes unprecedented action against Meta: Bans behavioral advertising data processing across EEA The European Data Protection Board (EDPB) today announced it has taken decisive action against Meta Ireland Limited, commonly known as Meta, concerning the processing of personal data for behavioural advertising.
Retail Google rolls out AI tools to help merchants create and manage product imagery Google Product Studio, a set of AI tools to help merchants create and manage product imagery, is now rolling out to all Merchant Center Next users in the US.
Retail Google adds a Small Business attribute to help shoppers finding local businesses Google today launched a new small business attribute in Merchant Center, making it easier for shoppers to find and support small businesses on Search and Google Maps.
Search Google completes the switch to Mobile-First indexing Google this week announced it has completed the switch to mobile-first indexing. This means that Google will now primarily use the mobile version of a website to index its pages and rank them in search results.
Retail DoubleVerify to include Amazon Custom Audiences in its measurement DoubleVerify this week announced a development in its collaboration with Amazon. DoubleVerify is providing a measurement solution for advertisers using Amazon Custom Audiences.
Video YouTube Shorts ads to become available in DV360 YouTube yesterday announced it will soon allow advertisers to reserve Shorts ads in the YouTube Select lineup using Display & Video 360 Instant Reserve.
Data GWI and Nielsen pair their data in the US The Nielsen GWI Fusion pairs rich data from both companies to provide a more complete and accurate picture of target audiences and how they engage with media.
Search Microsoft Advertising becomes available to clients in mainland China Microsoft Advertising and InMobi yesterday announced the expansion of their collaboration to to clients in Mainland China. Marketers in China will now be able to use search and native display features of Microsoft Advertising via InMobi.
Search Google Registry launches new top-level domain: .ing Google Registry yesterday announced the launch of a new top-level domain (TLD): .ing. This new domain extension is open to anyone and allows businesses and individuals to create single-word websites that reflect their passions, interests, and activities.
Video Equativ integrates IRIS_ID The partnership enable publishers to integrate the IRIS_ID, IRIS.TV’s universal content identifier, to offer brand-suitable, contextual ad targeting for online video and connected TV (CTV) inventory.
Video Oracle Advertising and The Trade Desk to offer video-level contextual via IRIS_ID Oracle Advertising and The Trade Desk this month announced they are partnering to offer video-level contextual intelligence for connected TV (CTV). The solution leverages Oracle Advertising's video-level contextual intelligence and brand suitability data, which is powered by IRIS.TV.
Data Comscore adds social incremental audiences to Media Metrix Multi-Platform suite Comscore this month announced the addition of social incremental audiences to its Media Metrix Multi-Platform suite.
