Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8663 Articles

AI - Jan 26, 2026 Europe confronts X over Grok risks: child safety fears trigger DSA probe

European Commission extends investigation into X's compliance with Digital Services Act after Grok's deployment raised concerns about manipulated explicit content and child safety.

by Luis Rijo

Search - Jan 26, 2026 Google just made invoice tracking bearable with new billing report

Google Ads billing reports interface showing date range selector with monthly calendar view options

Google today launched a line-by-line billing report in Google Ads showing account, campaign, usage, and payment details to simplify cost reconciliation.

by Luis Rijo

DOOH - Jan 26, 2026 VIOOH taps German gas stations for 200M impressions in DOOH power play

Digital DOOH screen displays Citroën automotive advertisement at German Shell gas station forecourt.

VIOOH partners with ISM to unlock 784 digital screens across Shell stations in Germany, targeting consumers with 204 million monthly impressions at refuel.

by Luis Rijo

Social - Jan 26, 2026 Pinterest's new in-platform tool could end spreadsheet planning hell

Pinterest Media Planner interface showing campaign setup with budget estimates and audience targeting options

Pinterest Media Planner streamlines upper-funnel campaign planning with audience insights and budget estimates directly in Ads Manager as of January 23, 2026.

by Luis Rijo

Audio - Jan 26, 2026 Amazon DSP unlocks podcast ads with Art19's audience intelligence

Amazon integrates Art19's Podcast Audience Network into DSP, combining first-party shopping data with curated podcast inventory for precise targeting.

by Luis Rijo

Retail - Jan 26, 2026 Amazon's new section-level insights reshape Brand Store optimization

Amazon launches beta metrics breaking down Brand Store engagement by section and traffic source, enabling advertisers to optimize store layouts with granular data.

by Luis Rijo

Retail - Jan 26, 2026 TikTok Shop forces sellers into logistics ultimatum that could destroy 3PL businesses

TikTok Shop fulfillment requirement notice showing February 25 deadline for mandatory logistics services

TikTok Shop discontinues seller shipping on February 25, requiring merchants to use approved fulfillment partners or face exclusion from the platform.

by Luis Rijo

Audio - Jan 25, 2026 Acast and Barometer debut episode-level podcast targeting before bids

Podcast episode-level targeting illustration showing microphone, waveforms, and listener analysis

Acast launches industry's first pre-bid episodic targeting integration with Barometer, enabling real-time brand safety verification across entire podcast catalog.

by Luis Rijo