Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9098 Articles

Video - Apr 06, 2026 Ad-supported streaming now reaches 210 million U.S. viewers, VAB report finds

VAB 2026: how streamers define TV by device vs. any screen, by age group

VAB's 12th annual streaming report shows 210M U.S. ad-supported viewers, cord-cutter majority, and CTV ad spend reaching 43% of TV budgets in 2026.

by Luis Rijo

Social - Apr 06, 2026 LinkedIn kills spontaneous live streaming from June 22

Hand holding smartphone showing LinkedIn Live stream at a professional event.

LinkedIn will end unscheduled live streams on June 22, 2026, requiring all broadcasts to be planned in advance - even if only minutes ahead.

by Luis Rijo

Search - Apr 06, 2026 Google Maps brings real-time bus tracking to all of England - finally

Google Maps showing bus 480 to Temple Hill delayed, with live tracking near Bluewater, England.

Google Maps now shows live bus locations across all of England via a UK government-backed deal, ending the guesswork for millions of passengers outside London.

by Luis Rijo

Search - Apr 06, 2026 Sponsored stores and quick web results spotted inside Google AI Mode

Sponsored stores ad unit in Google AI Mode showing Gap at $29, 51% off, above organic listings.

Google AI Mode now shows sponsored store listings inside product panels and organic quick links above answers, signaling deeper ad monetization of conversational search.

by Luis Rijo

Data - Apr 06, 2026 Cognitiv's AudienceGPT targets stale audience data with real-time AI

Cognitiv launched AudienceGPT on March 26, 2026, a deep learning tool that replaces static audience segments with dynamic, real-time consumer journey profiles.

by Luis Rijo

AI - Apr 06, 2026 Experienced Claude users succeed 10% more - and the gap is widening

Opus model usage by occupation group: coding leads at +4.4pp, education lags at -6.5pp.

Anthropic's March 2026 Economic Index finds users with 6+ months on Claude achieve a 10% higher task success rate, while AI adoption splits along skill lines globally.

by Luis Rijo

AI - Apr 06, 2026 Blocking AI crawlers doesn't stop citations - new data shows why

New BuzzStream data from 4 million AI citations shows blocking AI crawlers rarely stops ChatGPT or Gemini from citing publisher content - here is why.

by Luis Rijo

Search - Apr 06, 2026 Google vehicle ads reach Spain, Italy and Germany - what dealers must know

Google vehicle ads on mobile search results for "2017 used crossover" showing dealer listings.

Google vehicle ads now available in Spain, Italy and Germany as of March 2026, requiring Merchant Center data feeds and Performance Max campaigns to serve inventory ads.

by Luis Rijo