Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8649 Articles

AI - Feb 15, 2026 Similarweb gives every employee an AI market intelligence expert

Similarweb AI Studio interface showing natural language query for competitive keyword dashboard creation

Similarweb this week launched AI Studio, an enterprise platform turning natural language questions into comprehensive market research in seconds.

by Luis Rijo

Video - Feb 15, 2026 Adobe's director reveals why most B2B video ads fail to stick

B2B marketing team collaborates on video storyboard showing beginning, middle, and end narrative structure

Research shows video delivers 95% message retention compared to 10% for text, but only when following three critical principles Adobe identified for B2B brand building.

by Luis Rijo

Search - Feb 15, 2026 Google just made removing your explicit images from Search way easier

Google Search image removal interface showing batch selection for non-consensual content requests

Google launches streamlined removal process for non-consensual explicit imagery, allowing multiple image submissions and ongoing protection through automated filters.

by Luis Rijo

Data - Feb 15, 2026 Open-source AI mapper speeds taxonomy migration in months-long manual process

IAB Tech Lab receives donation of AI-powered taxonomy mapper from Mixpeek, accelerating Content Taxonomy 2.x to 3.1 migration from weeks to seconds using TF-IDF and LLM methods.

by Luis Rijo

Social - Feb 15, 2026 Meta lets you animate your Facebook profile picture with AI

Meta this week rolled out AI-powered features on Facebook allowing users to animate profile pictures with preset options and restyle Stories through generative AI prompts.

by Luis Rijo

Video - Feb 15, 2026 Bad Bunny storms back with 4 top-10 hits as catalog explodes globally

Bad Bunny portrait after Super Bowl halftime show driving 380M YouTube catalog views globally

Bad Bunny claims 380 million weekly views as DtMF and BAILE INOLVIDABLE crack top 10s across 8 territories, proving catalog depth beats viral moments.

by Luis Rijo

Audio - Feb 15, 2026 AudioGo's reporting integration might actually make audio data usable

AudioGo and TapClicks integration unifies audio advertising reporting with marketing analytics data

AudioGo partners with TapClicks to unify audio campaign reporting, addressing the persistent data fragmentation that has limited audio advertising adoption.

by Luis Rijo

Video - Feb 15, 2026 Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities

Channel allocation shifts from 2023-2025 show display growing to 15%, social dropping to 17%, linear TV declining

New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands.

by Luis Rijo