Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9155 Articles

Mixed Reality - Feb 25, 2026 California bill targets secret recordings by smart glasses in workplaces

Smart glasses with glowing red LED recording indicator in a dimly lit office setting.

California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.

by Luis Rijo

AI - Feb 25, 2026 Workers bet on AI to write articles, but the data shows cracks

Human hand touching AI document assembly line in dark industrial facility.

Article writing dominates AI automation with 35 million uses - 5x more than any other task. New Paligo research reveals where workers are really deploying LLMs, and where they aren't.

by Luis Rijo

Data - Feb 24, 2026 Google sued over RTB data transfers to Baidu, ByteDance, and Temu

Cracked phone screen showing US and China flags over red circuit board traces.

A class action filed Feb. 19 in California accuses Google of transmitting Americans' browsing data to Chinese-affiliated ad partners via real-time bidding, violating federal national security rules.

by Luis Rijo

DOOH - Feb 24, 2026 VIOOH and JCDecaux bring 32% of Ireland's digital OOH to programmatic

JCDecaux digital billboard on a Dublin street, cars passing, programmatic DOOH advertising in Ireland.

VIOOH and JCDecaux Ireland today announced a programmatic DOOH partnership giving buyers access to 288 screens, 311 million monthly impressions and 32% of the Irish market.

by Luis Rijo

Video - Feb 24, 2026 Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet

Ventura Ecosystem: connected TV screens linked by glowing nodes in a programmatic network.

The Trade Desk today launched the Ventura Ecosystem, bringing V's 50M-device OS and Nexxen's full-stack ad tech into a shared CTV marketplace built on OpenPath and UID2.

by Luis Rijo

Data - Feb 24, 2026 Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP

B2B marketing data streams converging into a central AI node across multiple platforms.

Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.

by Luis Rijo

Video - Feb 24, 2026 Ogury brings persona-based targeting to CTV, challenging genre-based buying

Person watching CTV surrounded by data nodes across screens at dusk.

Ogury today extended its persona-based advertising to Connected TV, letting brands activate the same audience framework across mobile, desktop and CTV within a single platform.

by Luis Rijo

AI - Feb 24, 2026 Clinch adds AI template catalog to Flight Control's digital asset library

Flight Control's Creative Agent interface showing shape, text, and image editing tools.

Clinch today launched a Creative Template Catalog inside Flight Control's Digital Asset Library, adding AI auto-tagging and atomic asset-level optimization for omnichannel ad campaigns.

by Luis Rijo