Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8681 Articles

AI - Jan 04, 2026 How GDPR strangled European tech before it could compete

Visual metaphor of GDPR as a ticking time bomb for EU innovation and venture investment.

New research reveals privacy regulation drove US investors from Europe, cutting venture capital by 20% and forcing tech startups to rely on local funding ill-equipped for global growth.

by Luis Rijo

AI - Jan 03, 2026 Amazon AI scraping project creates unauthorized listings for small brands

Amazon Project Starfish AI bot scraping small business websites for unauthorized product listings.

Amazon AI scraping via Project Starfish creates unauthorized listings for independent brands. Small retailers report hallucinations and broken customer trust.

by Luis Rijo

Retail - Jan 03, 2026 Amazon Canada implements strict ownership verification to meet KYC rules

Official document requirements for Amazon.ca beneficial ownership verification.

Amazon.ca now requires a self-attestation document from sellers to verify beneficial ownership, following updated Canadian KYC regulations for disbursements.

by Luis Rijo

Display - Jan 03, 2026 Is your site finally ready? The new math behind premium ad network approvals

Woman holding a bag with $5000, illustrating Mediavine's new revenue requirement for publishers.

Raptive and Mediavine shift eligibility rules as Google’s 2025 core updates disrupt traffic. Discover the technical requirements and revenue thresholds for sites.

by Luis Rijo

AI - Jan 03, 2026 What is AI slop and why advertisers should care about it now

Transparent bin filled with cables and keyboard labeled "AI SLOP" and "GENERATED GARBAGE" sticky note

AI slop refers to low-quality, mass-produced content created by artificial intelligence with minimal oversight, flooding platforms and threatening advertising effectiveness.

by Luis Rijo

AI - Jan 03, 2026 Grok safety failure: X’s latest AI scandal

Grok AI generated prohibited images of minors, sparking regulatory scrutiny and brand safety fears. xAI remains silent as the ENFORCE Act looms over the platform.

by Luis Rijo

Retail - Jan 03, 2026 Shopify analytics complexity increases as merchant data gaps emerge

Analytical metric map identifying e-commerce performance trends and checkout friction.

Shopify analytics and technical attribution challenges require diagnostic metric maps to identify checkout friction and traffic misalignment as platforms expand.

by Luis Rijo

AI - Jan 03, 2026 Former EU commissioners defend digital rules against Trump censorship claims

Thierry Breton banned from US entry over digital platform regulation.

Former EU commissioners defend the Digital Markets Act against Trump's censorship accusations, clarifying the focus on fair competition and market transparency.

by Luis Rijo