Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9155 Articles

Video - Feb 24, 2026 VAB and TVision report: premium video beats YouTube on every CTV metric

Solo viewer on couch ignores YouTube CTV, scrolling phone instead of watching the screen.

New VAB and TVision data shows premium video platforms deliver 33% stronger co-viewing, 49% longer sessions, and 18% higher sustained attention than YouTube on CTV.

by Luis Rijo

Data - Feb 23, 2026 Infillion buys Catalina to lock in $600B in annual purchase data

Infillion acquires Catalina's deterministic purchase intelligence network, giving the composable ad platform exclusive access to 130 million U.S. households and $600 billion in annual consumer spending data.

by Luis Rijo

Audio - Feb 22, 2026 NO BATIDÃO knocks Golden off the top of YouTube's global chart

Brazilian phonk track NO BATIDÃO tops YouTube global charts in February 2026.

YouTube's Feb 13–19, 2026 music charts show NO BATIDÃO claiming both the global songs and global Shorts number one, ending weeks of KPop Demon Hunters dominance.

by Luis Rijo

Video - Feb 22, 2026 JWX bets publishers can fight social with swipeable vertical video

Two smartphones displaying full-screen vertical video content, illustrating mobile-first publisher formats.

JWX launched Vertical Video on February 19, 2026, giving publishers a one-line JavaScript tool to create swipeable, social-like experiences on owned properties amid search traffic declines.

by Luis Rijo

Retail - Feb 22, 2026 Amazon's new AI agent rules shake up sellers before March 4 deadline

Robots queue before a glowing digital barrier inside an Amazon fulfillment warehouse.

Amazon's Business Solutions Agreement update effective March 4, 2026, introduces a formal Agent Policy requiring AI agents to identify themselves and comply with new rules.

by Luis Rijo

Retail - Feb 22, 2026 Amazon Brand Stores API exits beta - what brands can now automate

Amazon's Brand Stores management API reaches general availability in February 2026, giving advertisers programmatic control over storefront content at scale for the first time.

by Luis Rijo

Data - Feb 22, 2026 84% of marketers work overtime - Adobe study exposes the productivity crisis

Marketer exhausted at night, surrounded by laptops, dashboards, and coffee cups, city lights behind.

Adobe's new study of 1,106 US workers finds marketers lose 91 business days yearly to low-impact tasks, with 32% quitting due to poor work management.

by Luis Rijo

Display - Feb 22, 2026 Adjust's 2026 mobile app report: finance sessions up 21%, gaming CPI jumps 30%

Adjust Mobile App Trends 2026 report cover showing global benchmark data for gaming, e-commerce, and finance apps.

Adjust's Mobile App Trends 2026 report shows finance app sessions up 21%, gaming CPI rising 30%, and ATT opt-in rates climbing to 38% globally.

by Luis Rijo