Meta to allow teens to control the types of ads they see
Meta today announced it will introduce more ways for teens to manage the types of ads they see on Facebook and Instagram, starting in March.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Meta to limit ad targeting to reach teens on Facebook and Instagram
Starting next month, advertisers will only be able to target teens, when age and locations are selected at the same time. Meta says gender to be removed from the targeting options when teens are targeted.
-
Google delays update in Chrome that would have wiped out ad blockers
Google last month suspended the plan to phase out Chrome support for old Manifest v2 extensions. The phase out plan was scheduled to start this month. Manifest v3 roll out would have crippled ad blocker extensions in Google’s browser until the end of the year.
-
Google activates AI SpamBrain against link spam
Google last month announced it has activated SpamBrain, an AI-based spam-prevention system, to detect sites buying links, and sites used for the purpose of passing outgoing links.
-
Nielsen to release Nielsen ONE Ads this week market-wide
Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.
-
Snapchat recommends users to uninstall the Snap Camera
On January 25, 2023, Snap Camera will no longer be available to use or download.
-
Advertisers now able to measure in-store sales impact via Meta Ads Manager
IRI this week announced it is now integrated with Meta Ads Manager. According to IRI, advertisers on Meta’s Instagram and Facebook platforms have access to brand and product-level sales results for their shopper marketing campaigns.
-
IAS partners with Gadsme bringing viewability and invalid traffic measurement to in-game ads
Integral Ad Science last month announced a partnership with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries.
-
Yahoo SSP integrates Scope3
Yahoo is now offering carbon-neutral media measured by Scope3, via PMPs.
-
The Trade Desk launches Galileo for first-party data matching
The Trade Desk yesterday announced Galileo, where advertisers are able to onboard and activate their first-party data, via CRM, CDP and clean room providers.
-
Shopify launches Commerce Components for enterprise retailers
Shopify yesterday announced the launch of Commerce Components, custom components of Shopify that enterprise retailers can integrate with their own systems.
-
Google to sunset Google Ads API v10 next month
Google yesterday reminded advertisers it will sunset Google Ads API v10 on February 1, 2023.
