Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles

Search - Jul 29, 2024 France to allow government-promoted addiction services ads on Google

Google updates Healthcare and Medicines Policy, permitting French government entities to advertise addiction recovery services.

by Luis Rijo

Video - Jul 29, 2024 Google updates Healthcare Ad Policy: Certified election advertisers can mention opioids

Google's revised Healthcare and medicines policy allows certified election advertisers to reference opioids in ads.

by Luis Rijo

Data - Jul 29, 2024 Google Tag ID: Key to unified website tracking across Google products

Google streamlines website tracking with unified Google Tag ID, simplifying data collection across multiple platforms.

by Luis Rijo

Data - Jul 29, 2024 Google Analytics tackles (not set) attribution with latest update

Google's recent Analytics update aims to eliminate (not set) attribution values, enhancing data accuracy for marketers.

by Luis Rijo

Audio - Jul 29, 2024 Magellan AI introduces Cookieless Identifiers for Audio Measurement

Magellan AI Brings UID2.0 and ID5 to Audio Measurement

Magellan AI integrates UID2.0 and ID5 into podcast and streaming audio campaign measurement, enhancing privacy.

by Luis Rijo

DOOH - Jul 29, 2024 JCDecaux reports strong H1 2024 results, digital revenue growth surges

Outdoor advertising giant JCDecaux sees 14% revenue growth in H1 2024, driven by digital expansion and recovery.

by Luis Rijo

Search - Jul 29, 2024 Apple Maps launches web version in beta, expanding access beyond iOS devices

Apple's new web-based Maps service offers directions, place information, and more, challenging Google's dominance in online mapping.

by Luis Rijo

Search - Jul 28, 2024 Bing unveils GSE powered by AI

Microsoft's Bing introduces a new generative search experience, combining AI-powered chat answers with traditional search results.

by Luis Rijo