Paramount EyeQ adopts Unified ID 2.0
Paramount yesterday announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels, including including Paramount+, and Pluto TV.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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DoubleVerify gains MRC accreditation for its Authentic Attention metrics
DoubleVerify yesterday announced it has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.
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TikTok integrates IMDb via AWS Data Exchange
TikTok has launched a new feature that allows users to link to movie and TV titles directly within the videos they create, IMDb today announced.
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Google introduces a price tracker in Chrome
The price tracker notifies users if the price drops, and it tries to find discount codes from the retailer.
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Meta fined in €390 million because of behavioural advertising on contractual basis
The Irish Data Protection Commission (DPC) yesterday announced it has fined Meta in €390 million, for GDPR breaches.
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Yahoo taps AWS for its ad tech business
Amazon last month announced Yahoo will migrate all of its advertising technology workloads from its on-premises data centers to AWS.
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Amazon confirms the layoff of 18,000 people, mainly in stores and corporate
Amazon today announced it will fire 18,000 people, with most role eliminations happening in Amazon Stores and Amazon’s People Experience and Technology Solutions (PXT) organizations.
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Microsoft introduces ads in the Microsoft Store, the app store for Windows
Microsoft today announced the introduction of advertising in the Microsoft Store, an app store for desktop PCs and laptops with the operative system Windows.
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France’s data protection authority fines Apple due to non-consent IDFA usage in old iOS versions
France’s data protection authority CNIL today announced it has imposed a fine of 8 million euros on APPLE DISTRIBUTION INTERNATIONAL.
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Roku to launch their own TVs this spring
The streaming company becomes an OEM (original equipment manufacturer) with the launch of 11 TV models TV ranging from 24” to 75”.
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Google automates buying of YouTube Masthead in DV360
YouTube Masthead is a high impact ad format that shows in YouTube homepage, in Desktop, Mobile, and TV screens.
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Google rebrands Data Studio as Looker Studio limiting GA4 data usage
In November, one month after the announcement, advertisers got errors in the rebranded Looker Studio. Reports exceeding a data quota displayed a error message: “Exhausted concurrent requests quota.”
