Microsoft launches PromoteIQ Offsite
According to Microsoft, PromoteIQ Offsite will start in February, first in Microsoft Advertising Platform and in Meta Ad platform.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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PromoteIQ Onsite gets demand from Microsoft Advertising
Microsoft last week announced retailers using PromoteIQ platform are now able to monetize their websites with demand from thousands of brand advertisers using Microsoft Advertising platform.
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Meta’s new Variance Reduction System (VRS) technology
The new machine learning technology has the goal that the actual audience that sees an ad more closely reflects the eligible target audience for that ad.
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FTC updates guidance on environmental marketing claims
The Federal Trade Commission last month opened up for public comment potential updates and changes to the Green Guides, for the use of environmental claims. Comments to be accepted until February 21.
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Teads integrates IAS’s Context Control solution
Teads last month integrated IAS’s Context Control solution for avoidance, enabling advertisers to avoid content deemed unsuitable for their brand.
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Cookies in Chrome capped to 400 days
Google last week announced it has introduced in Chrome a cap for the expiration of cookies to a maximum of 400 days, around 13 months, from the time the cookie was set.
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Microsoft to require certification for UK financial ads
Microsoft Advertising now requires certification for ads promoting financial products and services in the UK.
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BigCommerce introduces Buy with Prime
The Buy with Prime for BigCommerce app will be available in Q1 2023 to all BigCommerce merchants in the US.
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“Buy with Prime” increases shopper conversion by 25%
Amazon yesterday said “Buy with Prime” has shown an increase of shopper conversion by an average of 25%. Buy with Prime, launched in April last year, enables merchants to use benefits of Amazon Prime in their own online stores.
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Apple Podcasts Subscriptions supported by Triton Digital
This feature enables creators to authorize Omny Studio to deliver free and subscriber episodes to Apple Podcasts on their behalf.
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Brightcove integrates Magnite's adserver
Brightcove will integrate the SpringServe ad server and use Magnite SSP to their help customers monetize unsold ad opportunities.
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Google introduces new ecommerce dimensions and metrics in Google Analytics
Google yesterday announced the introduction of new ecommerce dimensions and metrics in GA4. Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric.
