Google adds new UTM parameters in Google Analytics
Google this month added new UTM/campaign parameters in Google Analytics. The new UTM parameters are utm_source_platform, utm_creative_format, and utm_marketing_tactic.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Google deprecates TrueView for shopping in DV360
Google this month removed the option to create new TrueView for shopping line items in DV360.
-
Google to remove Nielsen auto tagging and Nielsen reports from Campaign Manager 360
Google this month announced it will remove Nielsen auto tagging and reporting from Campaign Manager 360.
-
Reddit Ads updates pixels introducing event metadata, custom events, and advanced matching
Reddit Ads this month updated Reddit pixel enabling advertisers to pass more detailed event data to Reddit, to get back a complete picture of the conversion performance and return on ad spend (ROAS).
-
Google Ads launches enhanced conversions for leads
Google last week announced the launch of enhanced conversions for leads, a new feature in Google Ads enabling the measurement of offline leads using CRM data. Advertisers need to share user data (email addresses or phone numbers) with Google.
-
LinkedIn to acquire Oribi, an Israel-based marketing analytics company
LinkedIn this month announced that it has reached an agreement to acquire Oribi, an Israel-based marketing analytics company. LinkedIn says it is investing in technology to help customers achieve maximum value from their marketing strategies. LinkedIn plans to integrate Oribi’s technology into the marketing solutions platform. LinkedIn says
-
Google updates iOS 14+ campaign measurement in GA4
Google this month announced it has updated the campaign measurement in Google Analytics 4, in compliance with Apple’s policies. Google starts using GBRAID and WBRAID in GA4.
-
Adform halts business in Russia and Belarus
Adform this week announced it has halted the business in Russia and Belarus because of the war in Ukraine. Adform DSP is not processing inventory from Russia and Belarus.
-
Google recommends one responsive search ad in every ad group in search campaigns
Google last week reminded advertisers that support for the creation and editing of expanded text ads will end on June 30, 2022.
-
Google introduces a Predict Top Spenders Template in Google Analytics
Google this week announced it has introduced a new template in Google Analytics, where advertisers can predict the top performing marketing channels.
-
Pinterest introduces Hebrew language
Pinterest this month introduced Hebrew language. Pinterest says it has more than 55 million Pins in Hebrew already on Pinterest.
-
Google introduces a new homepage in GA4
Google this week announced a new Home page in GA4 properties. Google says the new homepage provides more personalized content.
