IAB Europe appeals Belgian Data Protection Authority ruling
IAB Europe this week appealed Belgian Data Protection Authority ruling. IAB Europe disputes that it acts as a controller for the recording of TC Strings.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google stops serving ads in Russia
Google this week announced it has paused temporarily from serving ads to users located in Russia.
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Disney to introduce ads in Disney+
Disney this week announced it will introduce ads in Disney+, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.
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Microsoft Advertising introduces an Ad Creator
Microsoft this week introduced a new Ad Creator, a tool for advertisers to source and edit images. Microsoft says that visuals lead to more engagement, with 7% higher click-through rates (CTRs) on the ads with visuals.
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Yandex says it can operate for at least 12 to 18 months
Yandex, Europe’s largest internet business operating in the Russian market, clarified this week that it can continue to operate for at least the next 12 to 18 months, during the war between Russia and Ukraine.
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Google to introduce video signals in DV360's custom bidding
Google this month announced that it’s introducing new brand signals in Custom bidding scripts.
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Google rolls our several updates on the DV360 UI
Google this month rolled out several updates on the DV360 UI, Google’s DSP. Google has introduced a new homepage workspace, new line item duplication options, updated messaging for creative approvals, and insights on custom bidding.
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Google stops ads in Donetsk and Luhansk
Google this month stopped all display ads in the so-called Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR).
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Google pauses ad monetization of Russian Federation state-funded media
Google this month announced it has paused the monetization of Russian Federation state-funded media via Google Ad Manager.
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Microsoft Advertising expands in Europe and into South Africa
Microsoft last month expanded the countries where advertisers can run ads via Microsoft Advertising. With Microsoft, advertisers can run ads in search, native display (audience network), and shopping ads.
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Microsoft Advertising Editor rolls out support for Audience Network
Microsoft this week announced it has rolled out support for Microsoft Audience Network in Microsoft Advertising Editor. Before, campaigns running in Microsoft Audience Network could only be managed via an UI or via an API.
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Google extends Privacy Sandbox initiative to Android, plans to sunset the advertising ID
Google this week announced that will extend the Privacy Sandbox initiative to Android. Privacy Sandbox is an initiative to improve user privacy, first launched just for web.
