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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles
Search   -   Jul 10, 2024 Galaxy Z Series gets Gemini integration, Circle to Search enhancements, and more
Circle to Search on the new Galaxy Z Series

Google today announced upcoming updates for Samsung Galaxy devices including contextual suggestions from Gemini, enhanced Circle to Search, Wear OS 5 on Galaxy Watches, and multiview YouTube TV on the Z Fold6.

by Luis Rijo
Data   -   Jul 10, 2024 Slow Looker? 20 articles on performance optimization
Looker

Looker today launched a new central hub for performance documentation, offering information on optimizing dashboards, queries, server instances, databases, and monitoring.

by Luis Rijo
Display   -   Jul 10, 2024 CairoRCS Media implements Magnite's Demand Manager Platform
CairoRCS Media

CairoRCS Media, a large Italian media group, is now using Magnite's Demand Manager platform to streamline programmatic advertising efforts.

by Luis Rijo
Data   -   Jul 10, 2024 Transparency in AI: Can Google address publisher concerns over training data?
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A year after promising a public discussion on AI training data, Google faces criticism for allegedly prioritizing a deal with Reddit while neglecting smaller publishers.

by Luis Rijo
Data   -   Jul 09, 2024 Privacy Sandbox testing reveals challenges for publishers in a cookieless future
Privacy Sandbox testing reveals challenges for publishers in a cookieless future

Privacy Sandbox testing by Index Exchange reveals challenges for publishers in a cookieless future, including reduced revenue, limited format support, and potential bias towards large cloud providers.

by Luis Rijo
Data   -   Jul 09, 2024 Criteo's testing of Google's Privacy Sandbox raises concerns about publisher revenue
Could the Sandbox, while promising user privacy, harbor negative consequences for publishers?

Criteo's market testing of Google's Privacy Sandbox raises concerns about its effectiveness due to potential publisher revenue decline and a competitive advantage for Google.

by Luis Rijo
Data   -   Jul 08, 2024 Adform now supports Global Privacy Control Signals in Browsers
Adform now supports Global Privacy Control Signals in Browsers

Adform, an advertising technology company, now supports Global Privacy Control (GPC) signals, allowing users to opt out of data tracking and sharing across websites.

by Luis Rijo
Data   -   Jul 08, 2024 Report: Social media Invalid Traffic (IVT) on the rise
IVT can significantly impact advertisers

A new report suggests social media platforms like Facebook and TikTok may be struggling with invalid traffic, potentially impacting advertisers.

by Luis Rijo
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