TripleLift buys European DMP 1plusX
TripleLift today announced the acquisition of 1plusX, a DMP headquartered in Switzerland used by publishers like Axel Springer, Fox, Hearst and Le Figaro.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google to allow individual hotels to take part in free hotel booking links
Google this month announced beginning April will allow individual hotels to manually input their rates through their Google Business Profile, in order to participate in free hotel booking links.
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Google introduces insights in Hotel Center about free booking links
Google this month introduced new search insights into Hotel Center about free booking. Hotel Center is a platform where hotels optimize and manage data feeds for Hotel Ads and free booking links.
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Google to sunset Universal Google Analytics in 2023
Google last week announced that all standard Universal Analytics properties will stop processing new hits on July 1, 2023. Google introduced the next generation of Google Analytics - GA4 - in 2020.
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ironSource launches an app marketing software
ironSource last week announced the launch of ironSource Luna, an app marketing software, enabling advertisers to build interactive creatives at scale, deploy them across major marketing channels, and leverage automated optimizers.
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Microsoft: Travelers prepared to spend more on luxury travel in 2022
Microsoft this month revealed search insights around travel. Findings show searches and clicks for tours and activities are up compared to pre-pandemic times, and travelers are prepared to spend more on luxury travel experiences in 2022.
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Google introduces image badges in image search results
Google this month announced it has introduced image badges in image search results. Google says users can identify the type of content on the webpage based on its badge.
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Amazon buys MGM
Amazon last week completed the acquisition of MGM, that is now joining Prime Video and Amazon Studios. MGM has over 4,000 film titles, 17,000 TV episodes, 180 Academy Awards, and 100 Emmy Awards.
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Google introduces related filters in image search results
Google this month announced it has introduced filter display words related to the search terms. The new filter display words are based on popular searches.
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Comscore and Standard Media Index launch an eCPM metric for linear television ad spend
Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.
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Google integrates Search Ads 360 in GA4
Google this month announced the integration of Search Ads 360 in Google Analytics 4. Users using GA4 and Search Ads 360 can now establish links between Google Analytics 4 properties and Search Ads 360 advertisers.
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Competition authority in the UK opens investigation focused on the header and open bidding
The UK competition authority (CMA) this month announced it has opened an investigation at Google and Meta’s conduct over concerns that they hampered competition in markets for online display advertising services.
