Comscore integrates YouTube and YouTube TV measurement
Comscore yesterday announced it is incorporating YouTube and YouTube TV measurement into its cross-platform measurement service, Comscore Campaign Ratings.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google introduces a Bidding Insights report in DV360
Google today announced it has introduced a new report in DV360. The Bidding Insights report gives advertisers visibility into how automated bidding is working. The Bidding Insights report shows the average cost-per-thousand impression (CPM) bid and the likelihood of an impression to lead to a conversion or a
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Google updates Custom Bidding in DV360 introducing a Goal Builder
Google today announced an update to Custom Bidding in DV360. With Custom Bidding, advertisers can assign values to different events, such as a conversion or a purchase.
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Google releases a new tool to manage deals in DV360
The new tool enables advertisers to package, prioritize and monitor deals across partners and advertisers in Display & Video 360.
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Luxembourg National Commission for Data Protection fines Amazon in 746 million euros
Luxembourg National Commission for Data Protection last month imposed a fine of €746 million to Amazon European headquarters in Luxembourg, Amazon Europe Core S.à r.l. The decision is related with Amazon Advertising.
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Yelp updates its logo and app icons
Yelp yesterday updated its logo and app icons on iOS. The update will rollout in Android devices later this week.
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How to add a business in Apple Maps?
Apple Maps is often the forgotten alternative of Google Maps. Apple Maps works mainly in Apple hardware (iPhones, iPads, and Apple Watches), but in 2019 DuckDuckGo incorporated Apple Maps in the map searches.
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Dutch Data Protection Authority fines TikTok for not having the Privacy Policy in Dutch
The Dutch Data Protection Authority (DPA) fined TikTok last month, over English-only privacy terms. The imposed fine was 750,000 euros. TikTok lodged an objection.
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Adsquare suggests Proximity Targeting as alternative to audience targeting
Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.
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IAS partners with The Global Disinformation Index (GDI) to avoid sources of misinformation
IAS says it is the first ad verification company to help marketers avoid misinformation content based on GDI’s standards.
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TikTok reveals back to school hashtags
TikTok this month revealed the back to school hashtags for back to school marketing campaigns.
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Google Ads expands advertising verification program to new countries
Google last month announced it is expanding its advertiser identity verification policy to British Virgin Islands, Colombia, Costa Rica, Dominican Republic, Jordan, Kuwait, Lebanon, Oman, Puerto Rico, Qatar, and Singapore.
