Luis Rijo

A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.

This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.

DoubleVerify (DV) this week released a preview of its annual Global Insights Report on June 14, 2024. The report raises concerns about the growing impact of "Made for Advertising" (MFA) websites and the potential negative effects of AI-generated content on media quality.

Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.

Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.

Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.

Pinterest this month announced advancements in its advertising platform focused on artificial intelligence (AI) and brand safety.

Apple this month shed light on the inner workings of Applebot, the web crawler that fuels search functionalities across various Apple products like Safari, Spotlight, and Siri Suggestions.