IAB Tech Lab names Anthony Katsur as CEO
Anthony Katsur succeeds Dennis Buchheim, who led the organization from 2017 to May 2021.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google makes available TV Reach Planner in 18 countries
TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.
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Taboola News grows over 270 percent year-over-year through OEM partnerships
Taboola News is now reaching 500 million daily active users in over 80 countries
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Vibenomics grows programmatic ad sales by 209% in the first six months of 2021
Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.
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Google to restrict financial ads in the UK, starting in August
Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.
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Consent Management Platform Didomi raises $40 million
The Paris-based startup this month raised $40 million in a Series B round, led by Elephant and Breega.
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Amazon updates Amazon Advertising API introducing similar product targeting
Amazon last week updated Advertising API introducing several updates in Sponsored Display, and Sponsored Brands videoo campaigns.
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Google launches a Mobile Web Certification
The Mobile Web Certification is the first skills-based certification launched by Google.
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Facebook opens Pay to other platforms and businesses in the US
Starting this August, Shopify merchants will have access to Facebook Pay.
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Google makes it easier to create manager accounts in Google Ads
Manager Accounts was previously known My Client Center (MCC). Until now, users could only create the accounts on the manager account homepage.
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TikTok hits 3 billion downloads
TikTok is the only non-Facebook app to hit 3 billion installs, a milestone only reached by WhatsApp, Messenger, Facebook, and Instagram.
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LG Ads appoints Raghu Kodige as new CEO
LG Ads (formerly Alphonso) today named Raghu Kodige as chief executive officer. In the beginning of the year, LG Electronics bought Alphonso for $80 million, a controlling stake of more than 50 percent.
