Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9754 Articles

Retail - Jun 07, 2024 Amazon Marketing Cloud (AMC) unveils code-free high-value audience builder

The "High-Value Audiences" solution (currently in beta) allows users to create targeted audience lists without the need for coding expertise.

by Luis Rijo

Retail - Jun 07, 2024 Amazon DSP unveils pre-flight campaign pacing recommendations

Amazon pre-flight campaign pacing recommendations

This update introduces pre-flight recommendations for two key settings: maximum average cost-per-thousand impressions (CPM) and line-item frequency caps.

by Luis Rijo

Data - Jun 05, 2024 Gemini mobile app expands to Europe

The Gemini mobile app is an AI assistant

Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.

by Luis Rijo

Retail - Jun 05, 2024 Amazon DSP enables advertisers to use different currencies

Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.

by Luis Rijo

Video - Jun 05, 2024 2024 upcoming Netflix Games

These additions aim to cater to a wide range of player preferences, with titles based on popular Netflix shows, narrative adventures, classic card games, and more.

by Luis Rijo

Display - Jun 04, 2024 DV360 announces update to Structured Data Files (SDF) and introduces new QA format

Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.

by Luis Rijo

Search - Jun 04, 2024 Google Search completes transition to Mobile-First Indexing by July 5, 2024

This initiative, initially announced in 2016, signifies a shift in how Google crawls and indexes websites, prioritizing mobile versions of webpages for search results.

by Luis Rijo

Social - Jun 04, 2024 Google Search Central launches new LinkedIn Page

Google Search Central today announced the launch of its new LinkedIn page. This initiative aims to provide website owners, developers, and search engine optimization (SEO) professionals with a new platform to access resources and updates about Google Search.

by Luis Rijo