OAAA releases OpenDirect 1.5.1
OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Google launches Manual Experiments, a new test tool in Google Ad Manager
Manual experiments enables publishers to run an experiment on a percentage of the network’s traffic based on a selected criteria.
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Europe debuts a European Digital Identity (eID) framework
Europe expects that by 2030, 80% of citizens will use an eID solution.
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Google renames AdMob's rewarded ads report to user activity report
AdMob is Google's program for app publishers that want to monetize their apps with ads. AdMob was acquired by Google in 2009.
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Google to accept gambling ads targeting Ethiopia, Ghana, or Tanzania
Google will allow gambling ads only from licensed entities from these countries.
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Salesforce CDP now connected with Snapchat Ads
Salesforce this week announced that it has connected its CDP with Snapchat.
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Google to allow cryptocurrency ads in the United States, starting on August 3
ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.
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Google follows Apple restricting access to the advertising identifiers in Android devices
Google says advertisers will receive a string of zeros in place of the identifier, when a user opts out of interest-based advertising or ads personalization.
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Magnite starts monetizing Rakuten TV inventory in Europe
Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.
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Google introduces a new Consent Initialization trigger in Tag Manager
Consent Initialization is a new Tag Manager trigger type that enables tags requiring user consent choice to fire before all other tags.
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IAB Europe and TikTok release a Guide to Creator Marketing
Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020.
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Amazon to launch an id solution based on Amazon accounts - Digiday
Amazon ID to work via Amazon DSP and via Amazon Publisher Services (APS).
