Adform and Smart to support Lotame Panorama ID
Lotame Panorama ID is one identity solution for a cookieless environment.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Merchant Center policy update: Google now requires good shopping experiences
Google this month updated the Shopping Policy in Merchant Center. Google introduced the “Website needs improvement” policy.
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Apple to launch paid podcasts in June
Apple podcasts will have free, freemium and paid podcasts, starting next month.
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LinkedIn launches Event Ads
LinkedIn Events were launched in October 2019. Event Ads enables advertisers to promote events in the LinkedIn.
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Top signals dimensions now available for Target ROAS and Maximize conversion value campaigns
Google Ads' top signals include device type, location, day of week, time of day, keywords, remarketing and customer match lists.
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Ford`s Patent: Car Screens able to interact with Billboards
The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.
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Google stops accepting display creatives with multiple .html files
DV360 and CM360 enables advertisers to direct upload HTML5 display banners and rich media banners.
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Oracle to participate in Unified ID 2.0
Unified ID 2.0 is an open-source identity solution that doesn`t rely on third-party cookies.
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Google to extend Google’s machine learning models to behavioral reporting in Analytics
Google Analytics` Behaviour Flow report visualizes the path users travelled from one page or Event to the next.
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Google introduces an instantly match rate view for Customer Match lists in Google Ads
Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.
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Google forbids digital books in Shopping ads
Shopping ads appear in Google Search, and Google Display Network, including YouTube, Gmail, and Google Discover.
