Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9755 Articles

Search - Jun 02, 2024 Brave Search Ads exit beta

Brave, the privacy-focused browser with over 65 million monthly active users, announced the official launch of Brave Search Ads on May 30, 2024. This move follows a successful 18-month testing phase with major brands like Amazon, Dell, and Shutterstock.

by Luis Rijo

Search - May 31, 2024 Google's response to early concerns about AI Overviews

Just weeks after launching its ambitious AI Overviews feature, Google is scrambling to address concerns about accuracy and the potential for misleading information.

by Luis Rijo

Display - May 31, 2024 The Trade Desk's top 100 publishers list: A boon for advertisers or a power grab?

The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.

by Luis Rijo

Data - May 29, 2024 PayPal to build a new advertising platform

PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.

by Luis Rijo

Display - May 29, 2024 Taboola partners with Foundry

Taboola today announced a new partnership with Foundry, the media and marketing technology division of IDG.

by Luis Rijo

Search - May 29, 2024 Upgrading your Campaigns to Performance Max with Google Ads API

Google Ads API team today announced a new guide to assist advertisers in upgrading existing campaigns to Performance Max campaigns. P

by Luis Rijo

Data - May 29, 2024 Chrome introduces Minimized Custom Tabs for enhanced in-app browsing

Google today announced the introduction of Minimized Custom Tabs in the latest Chrome release. This new feature aims to improve the multi-tasking experience within mobile apps that utilize Chrome Custom Tabs for in-app web browsing.

by Luis Rijo

Data - May 29, 2024 Independent Measurement arrives for Twitch Ads

AudienceProject, a company specializing in independent audience measurement, today announced the launch of Twitch ad measurement within its AudienceReport platform.

by Luis Rijo