Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9765 Articles

Data - May 09, 2024 GA4 introduces Saved Comparisons

Google Analytics 4 (GA4) this week introduced a feature called Saved Comparisons.

by Luis Rijo

Video - May 09, 2024 Innovid reports solid Q1 2024, exceeding revenue expectations in Connected TV market

The report revealed positive financial performance, with revenue exceeding analyst expectations.

by Luis Rijo

Video - May 09, 2024 Disney reports mixed Q2 Earnings: streaming growth offset by park downturn

The report revealed a mixed bag of results, with strong growth in the company's streaming services balanced by a decline in revenue from its Parks, Experiences and Products (PEP) segment.

by Luis Rijo

Search - May 09, 2024 Hotel Ads: reduced visibility and increased reliance on intermediaries

The implementation of the DMA in the EU has significantly impacted hotel distribution on Google Hotel Ads.

by Luis Rijo

Retail - May 08, 2024 Amazon makes a splash in South Africa: e-commerce giant launches local marketplace

Amazon yesterday officially entered the South African e-commerce market with the launch of amazon.co.za.

by Luis Rijo

Social - May 08, 2024 SKAdNetwork takes root on Reddit: deeper post-install insights for app install campaigns

SKAN conversion reporting in Reddit Ads Manager

This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.

by Luis Rijo

Social - May 07, 2024 Reddit reports strong User Growth and Revenue Increase in Q1 2024

The report highlights significant growth in user engagement and revenue, marking a positive start for the company following its recent IPO.

by Luis Rijo

Search - May 07, 2024 Site Reputation Abuse: manual reviews currently underway

Sullivan's tweet clarifies that Google is currently enforcing the Site Reputation Abuse Policy through manual reviews.

by Luis Rijo