Google expands free listings in Shopping across Europe, Asia, and Latin America
Free listings in Google Shopping tab are available since April in the US. Retailers can participate via Google Merchant Center.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google rolls out Google News Showcase in Germany and Brazil
Google News Showcase are panels with stories that appear within Google’s news products.
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Prime Day 2020 to happen on October 13-14
Prime Day 2020 will happen on October 13-14, and will kick off at midnight PT.
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Index Exchange integrates the netID
netID is supported by Mediengruppe RTL Deutschland, ProSiebenSat.1, and United Internet, 3 main publishers in Germany.
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CTV, YouTube, and TikTok are soaring since the start of the COVID-19 pandemic, report finds
YouTube has seen the greatest increased interest, with 43% of consumers spending more time on the platform.
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Amazon rolls out Manager Account enabling advertisers to share accounts
In Manager Account, advertisers can share accounts, and have access to insights, billing, and user management.
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Amazon expands Transparency to Japan and Australia
Amazon says Transparency is being used by 10,000 brands and has prevented 500k suspected counterfeits.
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Samsung Ads launches a DSP
Samsung Ads platform enables advertisers to buy video ads across linear TV, CTV, and mobile/desktop.
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Adsquare partners with Vistar Media
The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.
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Amazon includes Twitch inventory and audiences in Amazon DSP
Amazon this month announced the inclusion of Twitch video and display media, as well as new Twitch audiences, in Amazon Advertising campaigns.
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Discovery taps Magnite for the CTV monetization
Discovery says streaming and CTV are taking a centre stage.
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Study finds digital campaigns are more effective running in parallel with TV ads
There was a 15% lift in purchase intent when ads aired on TV plus digital compared to digital alone.
