IBM to launch attribution, video, and audience products in partnership with DSPs
IBM is working with Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp, and Beeswax.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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IAB Europe Digital Audio Day
Spotify, Magnite, BBC, and Xaxis will participate in IAB Europe Digital Audio Day.
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House report calls for antitrust law updates targeting Apple, Amazon, Google, and Facebook
The House Judiciary Committee’s Antitrust Subcommittee recommends that Apple, Amazon, Google, and Facebook are forbidden from engaging in self-preferencing.
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IAS releases benchmarks for the first half 2020
IAS benchmarks include viewability on desktop display, desktop mobile, mobile web display, mobile web video, mobile app display, and mobile app display.
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Facebook to phase out the 28-day attribution window
The 28-day attribution window will be phased starting on 12th October.
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Google, The Trade Desk, Adobe, Amobee, MediaMath, and Adform named leaders in Ad Tech
Beeswax, Centro, Mediaocean, and Zeta Global were included this year on Gartner's evaluation.
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Facebook Ads quietly drops the 20%-text requirement for image
Last month, Facebook quietly dropped the 20%-text requirement for image. This requirement rejected all ads containing text overlaying more than 20% of the image.
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Amazon opens early accesses to Luna, Amazon's cloud gaming
Amazon last month opened early accesses to Luna, a new cloud gaming service based on Amazon Web Services (AWS). For now, only in the US.
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Cloudflare launches Radar, a free dashboard with insights on domains and internet usage
Cloudflare Radar gives insights per country, or globally, on internet usage and domains. The data comes from the requests in Cloudflare’s network.
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Google introduces automated third-party verification in Campaign Manager
With automated third-party verification, Campaign Manager (CM) generates automatically a placement tag that includes the code from the measurement provider.
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Google opens DV360 for custom pre-bid filtering
Custom pre-bid filtering enables advertisers to use custom filtering from third-party, independent, verification services. IAS is the first available vendor in DV360.
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Microsoft Audience Network chooses IAS for brand safety
Microsoft Audience Network starts using IAS' pre-bid filtering for brand safety.
