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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9765 Articles
Data   -   May 07, 2024 Grok expands to the UK market
Grok

Large language model (LLM) platform Grok this week announced its official launch in the UK market.

by Luis Rijo
Search   -   May 07, 2024 The future of Google's Disavow links tool
The future of Google's Disavow links tool

The discussion centered around the continued relevance of the tool in light of Bing's decision to remove its disavow tool in 2023.

by Luis Rijo
Mixed Reality   -   May 06, 2024 Apple Arcade announces new Games
WHAT THE CAR? by Triband

This announcement highlights Apple's commitment to expanding its game library and providing fresh content for subscribers.

by Luis Rijo
Retail   -   May 06, 2024 Amazon launches Boost feature for posts
Amazon launches Boost feature for posts

Amazon last month announced a new feature designed to streamline brand building for advertisers on its platform. This update integrates Amazon Posts, a free organic content creation tool, with Sponsored Brands ads, a pay-per-click advertising solution.

by Luis Rijo
Search   -   May 06, 2024 Google Search updates, helpful content, and recovery: a guide for marketers
Recovery timelines for HCU can be lengthy

On April 29, 2024, a conversation on Twitter between SEO professional Thomas Jepsen and Google's John Mueller, a Search Relations team lead, shed light on website recovery following Google's recent Helpful Content Update (HCU).

by Luis Rijo
Search   -   May 06, 2024 Google launches Performance Max for Marketplaces
Google launches Performance Max for Marketplaces

This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.

by Luis Rijo
Audio   -   May 05, 2024 Understanding Light and Heavy audio listeners
Light and Heavy audio listeners

New research from Edison Research sheds light on the audio consumption habits of Americans, revealing a clear distinction between "heavy listeners" and "light listeners."

by Luis Rijo
Display   -   May 05, 2024 Amazon Ads expands AI image generation to Sponsored Display campaigns
AI image generation in Sponsored Display campaigns

AI image generation (beta) is now accessible to advertisers running Sponsored Display campaigns across eight marketplaces.

by Luis Rijo
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