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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9765 Articles
Retail   -   May 05, 2024 Amazon DSP unveils recommendations to optimize campaign pacing with creative sizes
Amazon DSP unveils recommendations to optimize campaign pacing with creative sizes

The new feature, "Add missing creative sizes," addresses a common challenge that can impact pacing: missing creative assets.

by Luis Rijo
Retail   -   May 05, 2024 Amazon Ads enhances Account Management with nested manager accounts
Amazon Ads enhances Account Management with nested manager accounts

This new feature allows for the creation of "nested" or "multi-level" Manager Accounts (MAs), addressing the needs of complex organizations with multiple advertising teams.

by Luis Rijo
Display   -   May 05, 2024 Twitch expands Content Controls to display advertising
Twitch Display Content Control Tiers: Expanded, Moderate (Default), Restrictive

Twitch last month announced the expansion of its Content Controls feature to include display advertising. This follows the initial launch of Content Controls for Twitch Premium Video in October 2023.

by Luis Rijo
Social   -   May 05, 2024 Instagram unveils new Stickers to enhance story engagement
Instagram unveils new Stickers

These stickers cater to various content creation styles, allowing users to share music recommendations, personalize photos, and build intrigue around their stories.

by Luis Rijo
Video   -   May 05, 2024 The Acolyte debuts new trailer, targeting fans on Star Wars Day
Star Wars

On May 4, often referred to as "Star Wars Day" by fans because of the play on the words "May the fourth be with you," Disney+ released a new trailer and poster for their upcoming Star Wars series, The Acolyte.

by Luis Rijo
Video   -   May 05, 2024 FuboTV reports Q1 2024 results: strong subscriber growth
FuboTV reports Q1 2024 results: strong subscriber growth

Fubo this month announced its financial results for the first quarter ended March 31, 2024. Fubo exceeded expectations in North America, with double-digit year-over-year (YoY) growth in paid subscribers (18%) and total revenue (24%).

by Luis Rijo
Search   -   May 05, 2024 Google Ads to pause low-activity keywords
Google Ads to pause low-activity keywords

Google Ads informed advertisers about an upcoming change to how the platform handles low-activity keywords in search ad campaigns. This change is set to take effect in June 2024.

by Luis Rijo
Retail   -   May 05, 2024 Amazon DSP unveils Creative Gallery to streamline ad creation
Amazon DSP has 4 creative types: display, video, audio, and component-based

Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.

by Luis Rijo
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