Amobee partners with Lotame expanding the audiences across social networks
Amobee's clients can now use Lotame's audiences across Facebook, Instagram, Pinterest, Snapchat, and Twitter.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Triton Digital partners with Tru Optik for political audiences
Advertisers can now target Leaning Democrats, Leaning Independents, Leaning Republicans, Swing Voters, or Undecided.
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Revcontent says it sees 1,100% increase in profitability
Revcontent says it is still offering revenue guarantees to publishers.
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HubSpot introduces custom objects, sophisticated sales reporting, and advanced permissions in the sales CRM
Sales Hub Enterprise is HubSpot's CRM. The CRM is connected with over 500 apps like LinkedIn.
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FreeWheel integrates FastPay in Strata platform
FastPay enables agencies to directly transfer funds to their media vendors digitally.
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Disney sells true[X] to Gimbal
true[X] is a CTV exchange acquired by 21st Century Fox in 2014.
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Google reveals the winners for the search preference menu for Android devices
info.com and PrivacyWall are the biggest winners. info.com will appear as a choice in all European countries. The search preference menu will appear on all Android devices in Europe.
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IAB Australia publishes a paper to help the industry with the deprecation of cookies
IAB Australia this month published a paper on the cookiepocalypse. The paper Beyond the Cookie – Mapping the Future of Marketing Measurement helps advertisers and publishers understand the impact of the deprecation of cookies.
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Amazon moves Seller Central advertising management to the advertising console
Sponsored ads campaigns, Stores, and reports are now available on Amazon's advertising console.
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Adsquare opens a new Office in Düsseldorf
Düsseldorf office to serve enterprises from the automotive, FMCG, and technology industries.
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Google opens Google Ads API to every advertiser
Google this week opened Google Ads API to every advertiser. Google says advertisers will see faster rollouts of new features and compatibility updates for tools like recommendations, and local campaigns, in Google Ads API.
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Google introduces frequency distribution and average frequency in Google Ads
The 2 new metrics are available for video campaigns and video ads in Google Ads.
![Disney sells true[X] to Gimbal](/content/images/size/w600/format/webp/2022/02/true-X--network.jpeg)
