Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9765 Articles

Data - May 05, 2024 Marin Software reports lower revenue in Q1 2024

Net revenue for Q1 2024 was $4.0 million, down 12% compared to $4.6 million in Q1 2023.

by Luis Rijo

DOOH - May 05, 2024 JCDecaux reports strong Q1 2024 performance, exceeding expectations

The company reported a positive performance, exceeding expectations with both overall revenue and organic revenue growth.

by Luis Rijo

Data - May 05, 2024 Monocle launches AI Platform to personalize promotions for DTC brands

The company aims to revolutionize how direct-to-consumer (DTC) brands design and deploy promotional strategies.

by Luis Rijo

Data - May 05, 2024 Acxiom and ActionIQ partner to deliver Composable Customer Data Platform

Acxiom announced a strategic partnership with ActionIQ, a leader in Customer Data Platform (CDP) technology.

by Luis Rijo

Data - May 05, 2024 GumGum cuts bidstream CO2 emissions by 38% through partnership with Assertive Yield

This achievement comes through a collaborative effort with Assertive Yield (AY), a company specializing in AI-driven traffic shaping solutions for digital advertising platforms.

by Luis Rijo

Data - May 05, 2024 Apple updates App Distribution Terms in the European Union

Apple recently announced updates to its app distribution terms for developers in the European Union (EU). These changes address the Core Technology Fee (CTF) and the upcoming application of the Digital Markets Act (DMA) to iPadOS.

by Luis Rijo

Video - May 05, 2024 SAG-AFTRA selects Nielsen for streaming content measurement

This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.

by Luis Rijo

Data - May 05, 2024 Roku and iSpot partner to enhance streaming TV Measurement

Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.

by Luis Rijo