Apple delays the launch of the mandatory consent manager to 2021
Apple’s compulsory consent manager enables the use of the IDFA.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
App Store to have information about the tracking by the end of the year
The App Store will have information about the tracking used on each app by the end of the year.
-
Google limits the data available in Google Ads’ search terms report
A search term is the exact word or set of words a user enters when searching on Google.com or one of the Google’s Search Network sites.
-
Microsoft Advertising to hold 2 virtual sessions on Shopping Campaigns optimization
Purna Virji to present the Holiday season-specific product offerings from Microsoft Advertising.
-
Google Ads introduces new location extensions useful for major retailers and chains
Over 22,000 business chains are available. Advertisers can report store visits on Google’s curated location lists.
-
Google Ads to pass cost of digital taxes to advertisers, starting in November
In Austria, the DST is 5% and in the United Kingdom the DST is 2%. The DST will be added to the budget spent, in the invoice.
-
Eyeota earns certification from the IAB Tech Lab for its Data Transparency
Data Transparency Standard, launched in 2019, aims to establish a minimum disclosure and transparency standards for any company that collects audience data for targeting or measurement.
-
Walmart+ costs $98 a year or $12.95 a month and includes unlimited free delivery
Amazon Prime in the US costs $119 per year. Walmart+ is $21 less expensive than Amazon Prime.
-
AT&T reportedly exploring the sale of Xandr (AppNexus)
AT&T is exploring a potential sale of Xandr, the ad tech company formerly known as AppNexus. AT&T paid around $1.6 billion for AppNexus in 2018.
-
Microsoft introduces Recommendations in Microsoft Advertising Editor
Recommendations in Microsoft Advertising Editor were launched globally this month.
-
Microsoft introduces campaign-level associations in Microsoft Advertising Editor
Advertisers can now apply and manage audience associations at the campaign level.
-
Index Exchange partners with White Ops to avoid ad fraud
The partnership provides Index Exchange protection against sophisticated bot attacks and fraud.
