Luis Rijo

Kantar this month been named a TikTok Measurement Partner for Brand Lift studies. This designation signifies Kantar's expertise in evaluating the impact of advertising campaigns on the TikTok platform.

Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.

Google this week announced the upcoming removal of the Audience Profile Analysis feature within Display & Video 360 (DV360).

Apple announced last week upcoming changes to the App Store review process, with a focus on increased transparency and user privacy for third-party app developers.

The research, conducted in Brazil, highlights the importance of user experience and reader receptivity to advertising.

A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.

Snap released its financial results for the first quarter of 2024 on April 25, 2024. The report highlights growth in both user engagement and revenue, with the company attributing this success to a focus on community building and advertising innovation.

Microsoft's third-quarter earnings report for fiscal year 2024 painted a positive picture for both LinkedIn and Search and News Advertising. While the overall company reported strong growth across all segments, these two areas deserve a closer look for marketers.