DoubleVerify creates a publisher division
The new DoubleVerify's publisher division has over 60 employees globally across insights, R&D and engineering.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Google to sunset DBM API Line Item service on February 26, 2021
Google will sunset the Line Item and SDF Download services of the Doubleclick Bid Manager (DBM) API on February 26, 2021.
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Google to sunset Google Ads API v2 on October 21, 2020
Google’s deprecation schedule: Google Ads API v2 will be sunset on October 21, 2020. The v3 will be sunset on January 27, 2021. The v4 will be sunset on June 28, 2021.
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DPAA to hold its annual global Video Everywhere Summit live-via-Zoom in October
Content pillars for the OOH industry’s tentpole event will include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalization of media and brands.
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GfK onboards data from Switzerland and New Zealand in Eyeota
The data onboarding uses propensity modeling to aggregate key offline customer attributes to geolocation and online user profiles to maximize the scale of data owners’ audiences.
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Uber Eats launches Ads for Restaurants
Uber Eats' consumers will start seeing Sponsored Listings in the app this month, and the ads will be labeled.
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Google releases Publisher Ads Audits
Publisher Ads Audits measures the ad speed, and helps publishers to resolve discovered problems, and to evaluate the effectiveness of iterative changes.
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Impact acquires the influencer marketing company ACTIVATE
ACTIVATE is an influencer marketing marketplace with more than 150,000 vetted and authenticated influencers.
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What is SKAdNetwork (SKAN)?
Google until now only told publishers to prepare their SDKs for iOS 14.
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Free and Fast Shipping annotations are driving up the conversion rates
Free and Fast Shipping annotations are labels that appear on Google search results.
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Flipboard TV is now Ad-Supported
Flipboard TV is now free and ad-supported, with only one exception: Samsung Galaxy owners.
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Microsoft introduces Asset Performance Ratings for Responsive Search Ads optimization
Asset Performance Ratings help advertisers to understand which of the headlines and descriptions are working better in the Responsive Search Ads.
