Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
Yahoo today announced the acquisition of Artifact, the news aggregation and discovery platform powered by artificial intelligence (AI). Founded by Instagram co-founders Kevin Systrom and Mike Krieger, Artifact leverages technology to deliver highly personalized news experiences.
by Luis Rijo
Google today announced a significant update to DV360, expanding mobile app inventory access and introducing associated fees. This change will provide advertisers with greater control and access to quality app inventory.
by Luis Rijo
The report, which utilizes an attention unit (AU) to measure the likelihood of an ad placement to grab attention and lead to positive outcomes, highlights YouTube’s dominance throughout the year.
by Luis Rijo
The Federal Trade Commission (FTC) today announced that its new rule on government and business impersonation goes into effect, strengthening protections for consumers.
by Luis Rijo
The transaction values MotoGP at an estimated €4.2 billion. Liberty Media will take an 86% stake in the championship, while Dorna's management will retain a 14% interest.
by Luis Rijo
Snapchat last month announced the introduction of Sponsored AR Filters, a new advertising format that places branded augmented reality experiences within the app's post-capture Filter Carousel.
by Luis Rijo
Snapchat last week unveiled a series of updates focused on video creation, camera functionality, and app personalization.
by Luis Rijo
Snap last week announced a new partnership with Integral Ad Science (IAS) aimed at bolstering brand safety within the Snapchat platform.
by Luis Rijo