Announcement

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles
Display   -   Apr 02, 2024 Yahoo acquires Artifact, the AI-powered news platform founded by Instagram's creators
Yahoo buys Artifact

Yahoo today announced the acquisition of Artifact, the news aggregation and discovery platform powered by artificial intelligence (AI). Founded by Instagram co-founders Kevin Systrom and Mike Krieger, Artifact leverages technology to deliver highly personalized news experiences.

by Luis Rijo
Display   -   Apr 01, 2024 Google introduces new mobile app inventory and fees in DV360
DV360

Google today announced a significant update to DV360, expanding mobile app inventory access and introducing associated fees. This change will provide advertisers with greater control and access to quality app inventory.

by Luis Rijo
Video   -   Apr 01, 2024 This video platform crushed the competition in consumer attention
This video platform crushed the competition in consumer attention

The report, which utilizes an attention unit (AU) to measure the likelihood of an ad placement to grab attention and lead to positive outcomes, highlights YouTube’s dominance throughout the year.

by Luis Rijo
Data   -   Apr 01, 2024 FTC: Impersonation rule goes into effect today
FTC

The Federal Trade Commission (FTC) today announced that its new rule on government and business impersonation goes into effect, strengthening protections for consumers.

by Luis Rijo
Video   -   Apr 01, 2024 Formula One owners Liberty Media acquire MotoGP
MotoGP

The transaction values MotoGP at an estimated €4.2 billion. Liberty Media will take an 86% stake in the championship, while Dorna's management will retain a 14% interest.

by Luis Rijo
Mixed Reality   -   Apr 01, 2024 Snapchat expands AR advertising options with Sponsored AR Filters
Sponsored AR Filters

Snapchat last month announced the introduction of Sponsored AR Filters, a new advertising format that places branded augmented reality experiences within the app's post-capture Filter Carousel.

by Luis Rijo
Social   -   Apr 01, 2024 Snapchat rolls out new creative tools and personalization features
Bitmojify

Snapchat last week unveiled a series of updates focused on video creation, camera functionality, and app personalization.

by Luis Rijo
Social   -   Apr 01, 2024 Snapchat enhances Brand Safety with IAS partnership and new Targeting Controls
Snapchat brand safety

Snap last week announced a new partnership with Integral Ad Science (IAS) aimed at bolstering brand safety within the Snapchat platform.

by Luis Rijo
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