Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Pixalate this week announced it has received the accreditation from the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) detection and filtration, for display and video advertising.
Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms.
Brand Lift Studies measure the moments along the consumer journey, including brand awareness, ad recall, consideration, favourability, and purchase intent.
Google this week announced the introduction of Brand Lift Studies on TV Screens. Brand lift surveys will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV.
Shopify this week released the first-quarter 2020 financial results. Shopify’s total revenue in the first quarter was $470.0 million, a 47% increase from the comparable quarter in 2019.
Ad-Juster this week announced that will give a 33% discount to all customers, on their total monthly fees, for May, June and July 2020. Ad-Juster is a reporting and analytics platform for digital publishers, bought by DoubleVerify in November, last year.
Facebook this week introduced a new Facebook.com. Facebook says the new Facebook.com on the web is faster, with a new streamlined navigation, and has a dark more, with low brightness and more contrast.
Pinterest this week launched an app on Shopify. Pinterest says the new app on Shopify gives merchants a quick way to upload catalogs to Pinterest and turn their products into shoppable Product Pins.
Google’s primary competitor on Search is Bing (Microsoft), the Competition and Markets Authority in the UK concluded last year. Yahoo Search, Ecosia and DuckDuckGo are also competitors, but they rely on Bing to display search results.
France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia are the new markets where Eyeota is now able to provide YouGov audiences. YouGov/Eyeota audiences were available in Germany, in the United States, and in the United Kingdom, since 2016.
IAB Europe today released a Guide to the Post Third-Party Cookie Era. IAB Europe says the guide prepares brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem.
Amazon this week introduced a translation feature for Sponsored Brands. Advertisers can now display Sponsored Brands ads same as the user’s language.
